Btranding Essay Example | Topics and Well Written Essays - 2000 words

Btranding - Essay Example An organization attracts and maintains a base of loyal customers by promoting their prestige, image, value and lifestyle through the efforts of branding. A number of studies have shown that proper branding leads to higher sales of the products and other services associated with the brand (Hill, 2008). For example, if a customer likes Dairy Milk, a brand of Cadbury, he or she is more likely to taste Bourneville as well. A good brand has the ability to deliver the messages of the company to its target audiences, influence and motivate the buyers, confirms the credibility of the firm and emotionally connects with the target population. However, to achieve success by means of proper branding practices, it needs to understand the needs and wants of the customers (Clarke, 2001). It is often argued that a brand resides in the mind and the heart of a consumer and positively influences customer purchase behaviour, but few academicians disagree to this fact and deem that a brand image can infl uence the purchase negatively as well (Knox and Denison, 2000). This report seeks to analyse the opportunities for development of a particular brand. However, prior to the identification of the opportunities of the brand, the study will review and identify the weak points and challenges of the brand. On the basis of the findings and analysis, the study will elucidate the required changes in the brand and rebranding will serve the purpose of the company. The brand chosen for this purpose is Benefit cosmetics. A brief synopsis of the brand is presented below in order to help the reader understand the same. Benefit Cosmetics: A Brief Synopsis Benefit Cosmetics is a brand named after its company, Benefit Cosmetics LLC. The company is presently headquartered in San Francisco, California and was founded in the year 1976 (Benefit Cosmetics, 2013). The company specializes in offering beauty solution to the customers across several parts of the world. One of the key selling points of the com pany is their creative and vibrant packaging. Presently, the company operates in 35 countries and has successfully delivered the required services to the customers. Studies have shown that the brand has been performing well since the last few years and their financial situation reflects the same. One of the essential characteristics of the products of Benefit is that they are manufactured with natural ingredients and as a result of that, the products hardly have any negative skin effects. According to the experts of this industry, it is the quality of Benefit and instant solution capability that has made the brand a household name and a ‘must-have’ beauty product across the consumers of the world. Brand Analysis In this section, analysis of the brand, Benefit Cosmetics, will be carried out in order to identify the possible challenges and weaker areas of the brand (Kautish, 2011). In addition with this analysis, the study also seeks to underpin the opportunities of the b rand. The brand will be analysed by considering certain parameters and factors that lead to higher brand value. Furthermore, brand analysis also has the ability to pin down the current state of a brand. This will help in satisfying both the aforementioned intentions. The factors to be considered in this context are emotional value, brand awareness, brand image, purchase intention, brand loyalty and perceived

Bayesian analysis of HMM-GARCH models in Finance Research Proposal

Bayesian analysis of HMM-GARCH models in Finance - Research Proposal Example The Bayesian approach allows small sample outcomes, fast evaluation, model bigotry and credible reports concerning non-linear roles of the model constraints. Reasonably based financial verdicts hold a gigantic normative characteristic (Bijak, 45). This report paper will explain in detail its purpose, objectives, methodology, limitations and ethical concerns in the study. The first four chapters bring in the research work and an overview of Bayesian analysis of the HMM-GARCH models in Finance. The subsequent two chapters illustrate the assessment of the HMM-GARCH models with standard improvements. Real financial data is used based on this estimate models. It is noted that still for hefty data analysis the perimeter calculate approximately and distance varies between the two models. Care must be used when basing judgments for these two classes of models. The last two chapters reflect on the limitations and ethical concerns associated with these two models. Introduction to the Problem A particle filtering technique is offered to chronological evaluation that will erect on the change- point model of Chib. GARCH models can not be estimated with an unidentified quantity of states through subsisting MCMC procedures. No procedures of computing trivial probabilities of these models exist. Therefore, it is highly not convenient to approximate these categories of models by using at hand MCMC methods. This can be possible if one is ready to assume that the integer of break points is also called a priori (Sebe et al, 36). Centre of attention must be on the in order filtering issue other than the smoothing issue of MCMC model. The path reliance that structural breaks persuade in GARCH models is removed. This is due to the main reason that merely the one-step-ahead prognostic sharing is needed in computation. This therefore, is a fundamental point in excess of two potential states unconfirmed on restrictions in the proposed structural fracture model (Francq et al, 37). Purpos e of the Study The Bayesian analysis of HMM-GARCH models in Finance permits the figure of breaks as well as models to be used in this research. Algorithms made up approximated the model parameters and the integers of structural breaks at each indicate. This is founded on a particular run of the particle filter algorithm. This therefore, makes the models use to be computationally proficiency (Terrell, 27). The confronting global scenery of set models administration is set apart by the ambiguity of the financial markets. The financial sector is always in an invariable activity. A good example of this; is the financial stock market where financial figures change at every moment. Therefore, the financial trade market is at constant change of financial integers. Incessantly, transforming the jeopardy or profit models manipulate on the latent of variation of intercontinental plus points distribution. The regime-switching models demonstrated enables, the two dissimilar systems. This is by the careful computation of the self-motivated risk or profit structure of any international benefit. The additional room to take account of singular asset types; for example alternative assets, stocks and bonds and in an

On Being A Music Therapist Essay Example | Topics and Well Written Essays - 750 words

On Being A Music Therapist - Essay Example t; highly developed aural awareness; and the ability to make arrangements for unconventional combinations of instruments requiring variable or minimal levels of playing proficiency† (Musictherapyworld.de). A basic knowledge in â€Å"human psychological, physiological and emotional response to music, historical development of music therapy, detailed study of one music therapy approach, wide range of music therapy approaches and their theoretical bases, and the ability to compare contrast and critically evaluate clinical applications† are significant in the practice and application of the profession (Musictherapyworld.de). In becoming a professional MT, one must possess fine personal qualification and attitude such as: being responsible; good in written and oral communication skill; good interpersonal skill; â€Å"knowledgeable in professional and institutional code of ethics, experience in a multi-disciplinary team, sharing and accessing Bachelor degree in music therapy is necessary in acquiring the profession as a music therapist. United States of America is setting a standard in granting the board certificate to MT graduates. â€Å"A music therapist must complete 1200 hours of clinical training in addition to required coursework, research, and passing a nationally accredited certification exam† to be a Board-Certified or MT-BC (Wikipedia.com). The various cultures, practices, and lifestyles have an influence on physical, emotional, and mental aspects of a person. Dealing and living with our high-stressed, busy, and sophisticated technology-oriented environment subject us to sickness, depression, psychological illness and others. Thus, music therapy gives more opportunity in terms of employment and career because everyday more people are having those negative feelings that need to be treated. I have great interest in choosing this career since I have the potential skills in the field of music. I can play guitar and electronic organ and even compose my own songs.

The factors responsible for Mexican debt crisis in the 1980s Essay

The factors responsible for Mexican debt crisis in the 1980s - Essay Example This problem soon spread to other developing countries in the world hence becoming a global debt crisis. It led to long term accumulation of commercial bank debts in the public sector. The factors responsible for the Mexico debt crisis of the 1980s can be broadly categorized into demand factors and supply factors. The demand factors are those that contributed to Mexico’s decision to seek for external financial aid hence contracting of many loans from commercial banks. The supply factors are those factors that enabled or encouraged commercial banks to lend money to Mexico and other developing countries. These factors contributed directly or indirectly to Mexico’s contracting loans or more loans and incapacity to repay these loans. In the 1960s and 1970s, Mexico borrowed lots of money from international creditors. The money was to be used for purposes of industrialization especially development of infrastructure. At this time, Mexico’s economy was good. This motivated the creditors to continue providing loans. This increased Mexico’s rate of debt to commercial banks and consequently to increased debt service, that is, repayment of the principal and interests. Later on, most of these loans were given on short term basis. This imposed a pressure of meeting loan maturation dates. External debt grew till it was 50% of its gross domestic product (GDP) in 1983 (Sebastian, 1996). According to (Rudiger, 1985), there was a general recession in the world economy in the 1970s and 1980s. This was caused by a sharp increase in the prices of oil which started in the year 1971. Oil prices increased because the fixed exchange rates system which the Bretton Woods innovated had failed. This innovation had helped governments to free themselves from limitations presented to them by a fixed parity. Its role was to ensure that domestic demand was managed well so as to safeguard against haphazard increase in imports. As a result of

Tort issues Essay Example | Topics and Well Written Essays - 750 words

Tort issues - Essay Example The other issue is Joe; John’s father. He becomes concerned and follows the ambulance. He drives at 60 miles per hour instead of 35 mile per hour and as a result gets arrested by the police In the first case, John has a duty to obey the speed limits of 10 miles per hour but he refused because of his own negligence. If at all he could have obeyed the traffic law then he could have not find himself in trouble with either Paul or police officers. John’s negligence to Paul may be charged as follows; Loss of income, impact at 25 mile per hour, general damage, loss of camera, unconsciousness and hospitals bills. In this issue there are two standard cares to be discussed under tort of negligence; the first one is the standard care of a reasonable man and the statute care. If the speed limit applies to a pedal bike then John is guilty. But the use of the word â€Å"unable† is an indication that John did not cause the accident knowingly but unintentionally and he was trying to control the situation. John could argue that, he did not see the speed limit sign because it was covered with tree branches. And therefore, it is the constitutional right for the government to provide, and make visible, speed limit road signs as appropriate. Also in Paul’s case, John can rightfully claim that Paul’s act of crossing the road where it is unmarked for pedestrians’ constitutes negligence in his part. Therefore, it is possible for Paul to lose the case under contributory negligence law. In order to avoid such contradiction, the court developed an exception called last clear chance .This rule allows Paul to recover first even though it was his fault. Investigation is conducted to prove who had the last clear chance and if it is found that John had the last clear chance then the ruling is unjust and confusing. The other tort in this scenario is the conversion of the camera. Henry is

A Rose for Emily Essay Example | Topics and Well Written Essays - 500 words - 2

A Rose for Emily - Essay Example The story brings opposite side of an individual different from the real life situation. This is seen in the character of Emily in the story. Emily is not able to grip death idea and instead suffers denial. When Emily’s father passed away, people in the town expected that she will be in a state of grief, but this was the contrary. Emily claimed that her father was not dead as people in town thought. Emily did not accept the fate of death and she held her father as if he was still alive. Emily did not accept death and as a result she killed Homer Barron to prevent him from leaving. Emily refused people to enter in her house because she kept the body of Homer Barron inside (Faulkner 2). Emily had a bad motive towards Homer Barron that resulted in murder. From the beginning of the story, Emily was not affected by the death, but this could not have made her act badly against Barron. Emily actions were as a result of supernatural forces. When Emily's father died, Emily did not care but held her father as if he was still alive. Emily remained stubborn and prevented changes brought about by the death or other means from taking place in town. She was also afraid of change and refused to allow the city people to include a number for mail in her house (Faulkner 22). After Emily’s funeral people were curious to know what she had been hiding from the house. The town people rushed and broke the house in which Emily lived in order to find out what she was hiding. People were surprised to find Homer Barron corpse decomposed on the bed together with a thread of Emily’s grey hair. Emily's characters and belief in death made her live an ordinary life.

The project life cycle Assignment Example | Topics and Well Written Essays - 1500 words

The project life cycle - Assignment Example These phases form essential elements for understanding a project’s life cycle. Each phase includes a combination of similar activities. Phases are sequential where one has to complete before the next one begins and some activities into the early phase of a project will continue until project completion Project life cycle is of great interest because it is a current issue applied in businesses to achieve their goals and objectives especially achieving growth by launching new products/services. Companies that desire to compete in international markets understand the importance of increasing project life cycle management invention and quality of their products/services (Burke, 2013). Project management is an emergent field that gives companies leverage to create new products and gain a competitive advantage. On a personal level, I am interested in this topic because it offers an exciting career path and a way to use my creativity to solve organizational problems. Academic curiosity also influenced my interest because I like researching on new areas of study to increase my knowledge. The research conducted for this paper shows similarities with project life cycle key concepts learnt in in the module. For example, the definition of key concepts such as phases and project life cycle processes are similar. Issues discussed in the research articles used to develop this paper were very similar to those discussed in the module. As I did my research, I felt like I was revising the concepts that I learn t in class. For example, all articles explain the four phases of project life cycle precisely as they were explained in the module learning materials. According to Burke (2013), the importance of project management life cycle is to create seamless flow of work in ensuring the success of a firm (Burke, 2013). Another importance is that the process eliminates delays and wastage of resources. It also facilitates quality