Death Of A Salesman By Arthur Miller Essay Example For Students

Passing Of A Salesman By Arthur Miller Essay In Death of A Salesman by Arthur Miller, the principle character, Will Loman, could be viewed as a lamentable legend. A catastrophe must have struggle in it. Presently just with individuals, yet additionally in the psyche of a character. In Death of a Salesman to A View from the Bridge, it stated, â€Å"†¦not just clash between individuals, and yet inside the psyches of the combatants.† From this, a catastrophe must edify the peruser, â€Å"†¦pertaining to the correct method of living in the world.† In a disaster, it gives the peruser trust that man will beat his shortcoming. â€Å"It is the brief look at this more splendid chance that raises sadness.† Overall, a disaster must result in a battle that pins man against himself, with the likelihood that everything will turn out to be a good thing. â€Å"†¦Most precisely adjusted depiction of the individual in his battle for happiness.†Tragedy must follow in the regular man. The normal man will bargain his being, so as to make sure about his own poise. He is attempting to set up himself in the public arena, where he thinks he legitimately fits in. Willy Noman was the normal white collar class man, who felt as a sales rep, he deserved admiration among his family and companions. He traded off his family so as to make the â€Å"American Dream,† or flawless family. The appalling saint must have a â€Å"tragic flaw.† This is a shortcoming in character. For Willy, it was his need to have material things, and have an ideal picture. He had the â€Å"compulsion to assess himself justly.† Willy was so up to speed in his picture and how much cash he had, he became mixed up in an ocean of self centeredness. He strived for the best with physical belongings, not an away from of psyche. â€Å"†¦The catastrophe of Willy Loman is that he gave his life, or sold it, so as to legitimize the misuse of it.† What made Willy a sad saint? In his psyche, he didn’t meet society’s capabilities of an effective life. He strived for his entire life to interfere with in his more established years, and think about on his cheerful life. Rather, he â€Å"stared into the mirror at a failure.† His kids were not fruitful, Willy was not effective, and he didn't have anything to be glad about. A disaster is about the â€Å"heart and soul of the normal man.† As Willy had appeared, his own-doing thump down his â€Å"heart and spirit†. Hence, the peruser relates most with the awful saint, since it is simply the best reflection. English Essays

Nothing but the Truth Essay Example for Free

Only the Truth Essay In Avis book, Nothing But the Truth, there is a statement from a Shakespearian play. Brutus says, No Cassius; for the eye sees not itself/But by reflection, by some different things. I believe that in more profound terms, this implies an individual can't perceive how the person in question acts except if somebody acts a similar way or depicts it to them. This statement can be applied to the story since Philip Malloy, the fundamental character can't see himself unmistakably. In that manner, I resemble Philip Malloy. I have no impression of whether my activities have positive or negatives impacts and consistently accept that I am correct. In the story, Philip accuses his Language Arts instructor for not showing admirably and being tense. He guarantees that she is the main explanation that he doesn't have a passing evaluation in that class and accordingly the explanation that he can't be on the track group. My conclusion is that Philip doesn't think about how conceivable it is that he might be a piece of the issue. I believe that if just Philip would invest somewhat more energy in Miss Narwins Language Arts class, he would have the option to pass. The issue is, Philip is very difficult and demands accepting that his educator likes singling out him. He won't attempt to try and consider Miss Narwins side of the story. Miss Narwin, in Principal Doanes conclusion is probably the best educator at their school. Miss Narwin, in any case, feels that her strategies are too antiquated and needs to go to a workshop on new ways to deal with instruct writing to understudies. Her solicitation is turned down and she isnt glad about that. I imagine that Miss Narwins want to take this workshop has a smidgen to do with Philip. She realizes that Philip can possibly learn and needs to figure out how to associate with him. In what Philip sees as Miss Narwin singling out him is really an endeavor to show signs of improvement. Once in a while I don't see things unmistakably either. I have an overly fixated point of view. I believe that all that I do is correct and it is in that manner that I resemble Philip. At the point when I am off-base, I don't perceive any reason why and I get baffled and irate. At the point when this happens I accuse someone else. I don't consider whether there may be another side to the issue or not. To me, there is only no inquiry of me being the reason for the difficulty. Be that as it may, on the off chance that somebody would disclose to me pleasantly and obviously, I am normally ready to see the rationale. In synopsis, the statement that is on page forty-eight of Avis book, Nothing But the Truth fits with the story pleasantly. The statement fundamentally says that individuals need somebody to disclose to them that not all that they do is correct and that they might be the ones that are the issue. I resemble that as well, however as long as somebody is there to support me, I will have the option to comprehend.

Critical analysis of Easter lilies, The Oxen and The Darkling Thrush Assignment

Basic examination of Easter lilies, The Oxen and The Darkling Thrush - Assignment Example Jane Gardam’s Short story Easter lilies is one of her best short stories in her assortment, The Pangs of Love. In this short story, an abnormal old woman known as Mrs. White chooses to have roses sent over to their congregation by getting them from Malta. Mrs. White had remained in Malta for a specific timeframe. The old woman chooses to forsake custom guidelines and utilizing her good judgment, she has a portion of the roses sent over from Malta. A rich dispatch drops pearls in a rose bundle and the old woman is lucky to pick them. She attempts the pearls. Mrs. White shows the human instinct by attempting to set aside the little cash having a place with the congregation. She arranges blossoms from Malta which is less expensive. At the point when the blossoms get to their congregation, she begins to orchestrate them yet falls at the adjust and bites the dust. Luckily, Mrs. White had left the entirety of her bequest to the congregation. Her demise spares the desperate church. Easter lilies is an account of affection and penance. The story makes the peruser to have a feeling of profound penance. The story is brimming with strict images. In its successful nature of correspondence the message, Gardam utilizes the utilization of account and repetitive strict imagery. The language utilized is account in nature making the story to be handily told. Another significant style utilized by the creator is the utilization of strict imagery. The demise of Mrs. White at the adjust during the Easter time frame is significantly representative to Jesus passing during the Easter period.... Mrs. White forfeits her beginning and end for the congregation simply a similar way like Jesus Christ accomplished for humankind. Thomas Hardy’s sonnet, The Oxen is set in a youth situation during the Christmas occasions. The idea that dairy animals stooped during each Christmas as hypothesized in the fantasy of the introduction of Christ frames the premise by which Hardy sets his sonnet. Perusing the sonnet catches the expectation that kids have during the Christmas time frame. The confidence of the youngsters is unmistakably depicted by the writer when he states, â€Å"occur to one of us there/To question they were bowing then† (The Oxen 7-8). This implies at that early age, the children’s confidence in the wonderful bowing of the bulls was undoubted. In any case, maybe, with age, the voice in the sonnet has lost his confidence in pausing and imagining that Oxen stoop during the Christmas time frame. There is a feeling of misfortune and rejection in the sonnet. Strong utilizes different scholarly styles in the sonnet, â€Å"The Oxen†. The most significant style utilized by tough in â€Å"The Oxen† is representative symbolism and utilization of direct discourse. Representative symbolism is found in the sonnet when tough discussions about the fantasy of the stooping bulls. The confidence in Kneeling oxen’s during Christmas and the profound faith in the legend is emblematic to the guiltlessness that can be found in kids. Direct discourse is clear in the bulls where the artist cites legitimately from different characters in the sonnet. For instance, Presently they are all on their knees, is cited to show the discourse by the older. This assists with breaking the dreariness in the sonnet. Direct discourse additionally shows the authority of different characters in the sonnet by citing legitimately. The darkling thrush is another of Thomas Hardy’s perfect work of art. In the Darkling Thrush, the voice in the sonnet c atches an individual who meanders

Apple Function and Form free essay sample

Apple’s product offering reaches out from iPhone to iPod, from programming projects to client help projects, and all are coordinated to look for the greatest client esteem for most extreme upper hand. This report centers around the contextual investigation of Apple Inc. assessing the significance of upper hand, the methods for accomplishing them, the conventional system utilized by Apple and the execution, points of interest and restrictions of these procedures. At long last, we have additionally explained the proposals to these confinements. Presentation: Background: Apple Inc.â is the name of a global organization, that makes PCs, purchaser gadgets, PC programming, servers and is a huge merchant of media content. Apple has gone a long way from being only an organization. It has become an organization that works in practically all PC items right from 1976 (Dpnick330. wikidot. com, 2008). Mac discovered its reality in the year 1976 when Steve Jobs and Steve Woznaik discharged the Apple I in California (Nostoptechnology. com, 2014). From that point forward apple has been thriving and giving its market the results of advancement. The making of the iPhone gave a serious edge to the organization, discharged in 2001. The absolute first PC with GUI (Graphical User Interface) was Apple Lisa which was propelled by Apple in 1984 (Bellis, 2013). The organization with the assistance of its author Steve Jobs understood the way to progress was to exceed expectations in virtual products and give advancement definitely. Occupations, with the assistance of Wozniak, needed to make a well disposed work area which would empower the clients to utilize PCs not as an interest, at its very beginning (Lu? sted, 2012). Macintosh has been expanding its chain of items and now offers longer, more extensive and greater Book of Apple Hacks with strategies and stunts to benefit from iPod, iPhone and Apple Tv (Seibold, 2008). As Jobs dealt with the accounts, Wozniak was dealing with improving the usefulness of the company’s items from the very beginning. (Linzmayer and Linzmayer, 2004) Objectives: Objectives are the normal results, the report will achieve. They ought to be SMART (explicit, quantifiable, achievable, sensible and convenient), corporate, practical, methodical, operational, various leveled, quantitative, reasonable and predictable. The report will include the accompanying destinations: †¢The serious procedure utilized by Apple Inc. †¢The measures taken to actualize this procedure. †¢Examples of utilizing these procedures for giving a serious edge. †¢Advantages of this technique by assessment. †¢Limitations of this procedure by assessment. †¢Recommendations to improve and upgrade the serious situation of Apple Inc. Fundamental Findings: Competitive Advantage: Competitive favorable position is the methods by which an organization can perform better than its rivals and addition higher benefits. The capacity to make more economicâ value than contenders is a company’s upper hand. Upper hand for any organization is practiced when the organization makes predominant incentive for its clients in contrast with its clients (Porter, 1998). Perhaps the most smoking pattern in the business today is breaking down the best strategies for organizations to upgrade their presentation (Boxwell, 1994). While upgrading the company’s execution, advancement must be a primary component and the organization ought to present new methods for drawing in the clients. At the point when the clients are pulled in, benefit is picked up which draws in clients and cutoff points contenders. Upper hand is constantly transitory in light of the fact that the contenders frequently offer something new/better or mirror the contribution. When the firm’s offering is normal, clients don’t lean toward it. This constrains the cost favorable position of the organization. At times the upper hand doesn’t prove to be useful particularly when the contributions made by the organizations are not best, are obsolete, exorbitant or have a negative picture in the market. There are two measures to assess upper hand: the first is bookkeeping estimates which incorporate preferred position, equality and burden ; the other is monetary measures including better than average, ordinary and underneath typical. So as to accomplish manageable upper hand the firm should make contributions which can't be imitated, ought to concentrate on client benefits, and ought to be feasible against time, rivalry and natural changes. Business Level Strategy: The capacity of an organization to assess deliberate ecological changes and its rivals effect of progress for upgrading the presentation of an organization is known as the business or corporate level methodology of that organization (Furrer, 2011). Business Level choices center around firms working as people. Corporate Level alternatives focus on choices accessible where a firm broadening and various markets, each with its own methodology, business group and benefit focus. A corporate level includes the corporate more and is more than the aggregate of its parts (Business Community, 2012). Vital Clock: Business level procedure utilizes a vital clock which targets picking up the most extreme upper hand based on view of cash from costs. The clock speaks to various positions alluding to the distinctive client necessities. It assists organizations with understanding the changing patterns of the market and contenders systems to improve the exhibition. There are four procedures under this subject and they are: 1. No nonsense Strategy: low evaluated offering low advantages includingcommodity markets, Price-delicate clients, High force, low exchanging costs among purchasers and Opportunity to keep away from significant contenders. 2. Low-Price Strategy: offering lower costs than contenders. This incorporates, Margin decreases and Inability to reinvest. 3. Crossover Strategy: looks for at accomplishing separation and low value techniques together. Separation Strategy: Seeks at furnishing the most extreme quality with no cost contemplations and greatest spotlight on the worth. Apple Inc. utilizes this procedure to pick up the greatest upper hand. Different systems are disappointments, procedures that incorporate expanding cost without the item benefits, decrease in item benefits either by expanding costs or keeping up value misfortune piece of the overall industry. Conventional Strategies: What precisely is a methodology? Methodology is the bearing actualized by the organization so as to accomplish its drawn out destinations and increase upper hand. There is an immediate relationship with system is with goals and strategies. Targets are the focuses an organization needs to accomplish and strategies are the techniques for how they will be accomplished with the guide of procedures. Vital decisions rely upon premise of methodologies, vital headings lastly techniques for actualizing them. A serious methodology is the precise hunt of upper hand of the organization through its key methods (Eldring, 2009). Thinking basically, a contender is the main activity an organization has as an approach to progress (Kossowski, 2007). During the 1980s, Professor Michael Porter contended that there were just four major vital choices the organizations typically use and are called as Porter’s Generic Strategy Options. He recognized four essential standards as: †¢Cost authority. †¢Differentiation. †¢Focus cost administration. †¢Focus separation. Apple’s Mission explanation: A statement of purpose of a firm is the objectives and targets kept in an explanation which a firm hopes to achieve in an extensive stretch of time and along these lines a more extensive way. Apple’s statement of purpose, as indicated by the year 2013, is centered around making the best PCs on the planet alongside their different items which included MAC, OS X, iLife, iWork and expert programming projects (Strategic Management Insight, 2013). Macintosh drives the computerized upheaval for giving another imaginative plan to the telephones of today alongside the music business through iTunes and iPods. Apple’s Strategy: Apple utilizes separation technique instead of cost authority methodology in light of the fact that for apple, it isn't tied in with making the most out of its items, however it’s about creation the best out of its items (Riley, 2013). Apple’s separation system is a piece of Porter’s conventional technique. This sort of system offers something that is imaginative and new in the market and can be both assistance and the item itself. Developments from contenders are endeavoring to abandon Apple’s biological system, yet Apple is giving them an extreme rivalry (Canada, 2012). It is separated when it makes and offers a larger number of advantages than the center items as an increased item in a type of client support, client service, and so on. This methodology offers premium cash and spotlights on expanding the nature of the item or an assistance. Nonexclusive separation happens when the nature of the items offered by the organization are over the desires for the clients. Such techniques suggest to concentrate on expanding the cost of the items contrasted with the contenders along these lines expanding the upper hand. Apple utilizes its separation procedure through the accompanying ways. †¢Service: Service must turn into a proficient methods for accomplishing as a serious weapon and ought not turn into a harm control work so as to improve execution with clients (Frei and Morriss, 2012). Apple surpasses the nature of its administrations by giving client service through their outlets and on the web. Workers at Apple are advised not to sell, yet to assist clients with taking care of their issues. That is the explanation the quantity of visits to apple locales and outlets are more than that of Walt Disney (Hanselman, 2011). It made another benchmark for giving ‘unmatched services’ which has made its own clients. The Apple organization has scored the most elevated in PC makers’ client care study (Secrets of Apple’s client achievement, 2014). †¢Brand: Brand is a kind of an item manufactu

A Student, A Professor, An Alum

A Student, A Professor, An Alum Today, three very cool articles about MIT people. First, an article about Dheera 06 MEng 07, who, um, upgraded his door lock. Next, US News World Report profiled 20 people as Americas Top Leaders, including Prof. Eric Lander, who teaches Introductory Biology. Finally, USA Today does a cool piece on Helen Greiner 89 SM 90, founder of iRobot, and her path to success. MIT student hacks his dorm room door lock Dheera Venkatraman, a crafty MIT student, has just completed the latest iteration in a series of upgrades to his dorm room door lock. Now because MITs administration doesnt like it if you hack the door locks or the strike plates, Dheera needed an innovative way to enter his own room without using a key. Hes gone through a series of various door-opening mechanisms over the last couple of years our favorite one required scanning a barcode on a box of EZ Mac to gain entry but hes finally settled on the simplest design, a computer-less setup that involves a microcontroller, a motor, and a PS/2 (waterproof) keyboard. (Hes got a much more technical explanation, including a circuit diagram and drivers on his website, in case your SO / parents / kids also have rules about messing with your house). Were now taking bets on how long it takes his MIT classmates to crack his password. Americas Best Leaders: ERIC LANDER Science Across the Borders The Eric Lander-led Human Genome Project learned more about human beings than anyone thought possible. Lander accomplished that feat by tapping into what he already knew about humans, like how to make them collaborate. Now, at the new Broad Institute in Cambridge, Mass., hes trying to learn even more. Eric Landers name is familiar to anyone who has kept an eye on scientific breakthroughs of the past decade or so: As a member of the Whitehead Institute for Biomedical Research, he played a key role in steering the Human Genome Project to completion. Heading up the Broad Institute of Harvard and MIT, hes got a hand in most of the things that are possible now that the human genome is sequenced. The challenge for biology, he says, is no less than to reveal the molecular basis of human disease. His to do list includes discovering the mechanisms of cancer, decoding the signals that cells use to communicate, and laying bare the sources of genetic variation. Hes equally enthusiastic about developing the technology and techniques needed to do that work. But Lander is not one of those researchers more comfortable dealing with lab rats than people. His multifaceted background (he was trained in mathematics and taught economics before going into biology) helps him talk across scientific borders and steer notoriously individualistic scientists to work together. With his easy metaphors, he can get even lay audiences excited about concepts that otherwise would sail over their heads. Co-founder of iRobot was told thats too science-fiction When Helen Greiner saw Star Wars as a child, she was captivated by the 1977 films legendary robot, R2D2, but disillusioned to learn the droid was actually animated by a tiny man inside. So Greiner set about making her own robots. Today, her company, iRobot, produces the award-winning Roomba, the first automatic vacuum, as well as a suite of military robots that dispose of bombs and clear caves in war zones such as Afghanistan and Iraq. But coaxing venture capitalists to shell out millions for a kids science-fiction fantasy wasnt easy. After earning a masters in computer science from the Massachusetts Institute of Technology in 1990, Greiner founded iRobot with a classmate, Colin Angle, and an MIT professor, Rodney Brooks. To pay for research, the start-up sold robots to colleges, research labs and government agencies for eight years. By the late 1990s, the company needed venture money as it had designed prototype military robots and was developing automatic cleaning devices. Although robots were common in factories, none were going out on their own into unstructured environments, says Greiner, 38, who is company chairman and was responsible for pitching the idea to venture capital firms. Although the company rounded up $15 million from 1998 to 2002, Greiner had to approach dozens of firms. I was turned down by most of the major VCs in the country, she says. One guy said to me, Thats too science-fiction.' You can read the entire articles here: MIT student hacks his dorm room door lock: Engadget Americas Best Leaders: Science Across the Borders: US News World Report Co-founder of iRobot was told thats too science-fiction: USA Today

A Student, A Professor, An Alum

A Student, A Professor, An Alum Today, three very cool articles about MIT people. First, an article about Dheera 06 MEng 07, who, um, upgraded his door lock. Next, US News World Report profiled 20 people as Americas Top Leaders, including Prof. Eric Lander, who teaches Introductory Biology. Finally, USA Today does a cool piece on Helen Greiner 89 SM 90, founder of iRobot, and her path to success. MIT student hacks his dorm room door lock Dheera Venkatraman, a crafty MIT student, has just completed the latest iteration in a series of upgrades to his dorm room door lock. Now because MITs administration doesnt like it if you hack the door locks or the strike plates, Dheera needed an innovative way to enter his own room without using a key. Hes gone through a series of various door-opening mechanisms over the last couple of years our favorite one required scanning a barcode on a box of EZ Mac to gain entry but hes finally settled on the simplest design, a computer-less setup that involves a microcontroller, a motor, and a PS/2 (waterproof) keyboard. (Hes got a much more technical explanation, including a circuit diagram and drivers on his website, in case your SO / parents / kids also have rules about messing with your house). Were now taking bets on how long it takes his MIT classmates to crack his password. Americas Best Leaders: ERIC LANDER Science Across the Borders The Eric Lander-led Human Genome Project learned more about human beings than anyone thought possible. Lander accomplished that feat by tapping into what he already knew about humans, like how to make them collaborate. Now, at the new Broad Institute in Cambridge, Mass., hes trying to learn even more. Eric Landers name is familiar to anyone who has kept an eye on scientific breakthroughs of the past decade or so: As a member of the Whitehead Institute for Biomedical Research, he played a key role in steering the Human Genome Project to completion. Heading up the Broad Institute of Harvard and MIT, hes got a hand in most of the things that are possible now that the human genome is sequenced. The challenge for biology, he says, is no less than to reveal the molecular basis of human disease. His to do list includes discovering the mechanisms of cancer, decoding the signals that cells use to communicate, and laying bare the sources of genetic variation. Hes equally enthusiastic about developing the technology and techniques needed to do that work. But Lander is not one of those researchers more comfortable dealing with lab rats than people. His multifaceted background (he was trained in mathematics and taught economics before going into biology) helps him talk across scientific borders and steer notoriously individualistic scientists to work together. With his easy metaphors, he can get even lay audiences excited about concepts that otherwise would sail over their heads. Co-founder of iRobot was told thats too science-fiction When Helen Greiner saw Star Wars as a child, she was captivated by the 1977 films legendary robot, R2D2, but disillusioned to learn the droid was actually animated by a tiny man inside. So Greiner set about making her own robots. Today, her company, iRobot, produces the award-winning Roomba, the first automatic vacuum, as well as a suite of military robots that dispose of bombs and clear caves in war zones such as Afghanistan and Iraq. But coaxing venture capitalists to shell out millions for a kids science-fiction fantasy wasnt easy. After earning a masters in computer science from the Massachusetts Institute of Technology in 1990, Greiner founded iRobot with a classmate, Colin Angle, and an MIT professor, Rodney Brooks. To pay for research, the start-up sold robots to colleges, research labs and government agencies for eight years. By the late 1990s, the company needed venture money as it had designed prototype military robots and was developing automatic cleaning devices. Although robots were common in factories, none were going out on their own into unstructured environments, says Greiner, 38, who is company chairman and was responsible for pitching the idea to venture capital firms. Although the company rounded up $15 million from 1998 to 2002, Greiner had to approach dozens of firms. I was turned down by most of the major VCs in the country, she says. One guy said to me, Thats too science-fiction.' You can read the entire articles here: MIT student hacks his dorm room door lock: Engadget Americas Best Leaders: Science Across the Borders: US News World Report Co-founder of iRobot was told thats too science-fiction: USA Today

Biology lab 2 Relationship of Organisms Essay - 550 Words

Biology lab 2: Relationship of Organisms (Lab Report Sample) Content: Biology Lab 2Name:Subject:Date of Submission Aim: To investigate the relationship of organisms at different trophic levels of a food chainAbstractUnderstanding the food chain relationship between various organisms in an ecosystem is important to ecologists. Consequently, this experiment investigates the relationship between organisms at different trophic levels of a food chain. It is notable that the experiment examined the relationship in different ecosystems. Three main ecosystems, which include the deciduous forest, the hot desert ecosystem, and the grasslands ecosystems, were used in the experiment. The study revealed that every organism is important to a food chain because eliminating any organism from the ecosystem will affect the population of other organisms. The experiment also established that the amount of energy and organisms at every trophic level differs depending on the ecosystem. IntroductionA food chain is important to an ecosystem because it ensures the organisms have a source of food. The term food chain could be elucidated as a series of organisms that have related feeding habits with the smallest organism being the primary producer of food (Osborne, 2012). It is notable that a food chain contains producers, herbivores, and carnivores. Producers, feed the herbivores, which in turn feed the carnivores. It follows that producers are plants while herbivores and carnivores are animals. Moreover, carnivores could be subdivided into different groups. For instance, carnivores exist in first, second, and third heterotrophs. This implies that the amount of energy in every trophic level is different. This experiment examines the amount of energy in different trophic levels and ecosystems.Procedure The field report was read to understand the relationships between different organisms in the ecosystem. The deciduous forest ecosystem was then selected from the dropdown menu on the top left corner of the virtual lab. Each organism was plac ed into the correct trophic level in the ecosystem pyramid by clicking the blue circle alongside the organism and dragging it into the pyramid. After dragging all the organisms into the ecosystems pyramid, the check button was clicked to confirm all organisms were in their correct tropic levels. Organisms that were in the wrong trophic levels were adjusted appropriately. The pyramid energy was then clicked to obtain the energy in each tropic level. The pyramid of numbers was also clicked to obtain the number of organisms in each tropic level. The number of organisms in each trophic level were recorded in an excel sheet. The energy conversion for each trophic level was also calculated by calculated by dividing the energy at the higher trophic level by the energy at the lower level to obtain a ratio. ResultsThe results of the experiment are tabulated in table 1 below.Table 1: Results indicating the amount of energy, number of organisms, and the energy conversion efficiency.Amount of E nergyProducersFirst Order HeterotrophsSecond Order HeterotrophsThird Order HeterotrophsEcosystem 1 (Deciduous Forest Ecosystem)6011623616Ecosystem 2 (Hot Desert Ecosystem)2002120.19Ecosystem 3 (Grassland Ecosystem)2000223192Number of Plants or Animals (Organisms)ProducersFirst Order HeterotrophsSecond Order HeterotrophsThird Order HeterotrophsEcosystem 1 (Deciduous Forest Ecosystem)79964559141850Ecosystem 2 (Hot Desert Ecosystem)2603831585Ecosystem 3 (Type Name Here)5491061887305Energy Conversion EfficiencyProducersFirst Order HeterotrophsSecond Order HeterotrophsThird Order HeterotrophsEcosystem 1 (Deciduous Forest Ecosystem)0.103640.0979133230.0983606560Ecosystem 2 (Hot Desert Ecosystem)0.1050.0952380950.0950Ecosystem 3 (Grassland Ecosystem)0.11150.0852017940.1052631580The Amount of energy was highest in the deciduous forest ecosystem, followed by the grassland and hot desert ecosystems respectivel y. The energy also declined progressively at all trophic levels, but the ranking did not change for all ecosystems. The number of organisms was highest in the grassland ecosystem followed by the deciduous and hot desert ecosystems respectively for the first trophic level. However, the ranking changed after the first trophic level where the number of organisms was highest in the deciduous ecosystem, grassland and hot desert ecosystem in the second trophic level. The third trophic level was led by the deciduous ecosystem followed by the hot desert ecosystem and grassland ecosystem respectively. The third order autotroph was led by the deciduous ecosystem while the hot desert ecosystem and grassland ecosystem tied. The energy conversion efficiency for producers was highest in the deciduous forest ecosystem, followed by the grassland and hot desert ecosystems respectively. The second trophic level was led by the deciduous ecosystem followed by the hot desert ecosystem and grassland ecos ystem respectively. The third trophic level was highest in the deciduous ecosystem, grassland, and hot desert respectively.Discussion The number of organisms and amount of energy in each trophic level indicate that the producers are the main source of food. It is also clear that organisms in a higher trophic level depend on organisms on the lower trophic levels for food because the number of organisms decreases gradually from the producers to the third order heterotrophs for all ecosystems (Osborne, 2012).Discussion QuestionsSuggest reasons why the information represented in the pyramid of numbers of animals of one of the ecosystems you studied may not truly represent that ecosystem.The expe...

Business Plan for Room for Dessert - Free Essay Example

Sample details Pages: 3 Words: 941 Downloads: 4 Date added: 2017/09/20 Category Business Essay Type Argumentative essay Tags: Business Plan Essay Did you like this example? Memo to: from: subject:Business Plan for Room For Dessert Date: [ 21. 09. 2010 ] In this memo I summarize my analysis of the business plan for Room for Dessert (RFD) and evaluate if the proposed venture represents a good investment opportunity. My analysis focuses on the fit between the people and the opportunity only. Successfully building a multi unit restaurant chain demands a team of people with considerable industry experience and execution skills. The people behind RFD have a deficiency in both. Also the business model lacks process innovation and is therefore easy to copy. The identified market could be attractive to some extent but it is unlikely that it will develop outside a niche. This increases uncertainty that the business will be able to perform as projected and therefore I would not recommend investing in it. The People When analyzing the venture I was evaluating if the team of people possesses the necessary skills, experience, contacts and attitude required to start up and operate the proposed business. An experienced group with a proven track record in the industry increases the likelihood of the venture’s success and thus minimizes the risk involved. 1) Skills and experience Kim and Paul are the two team members planning to launch the business; thus my focus is on their skills. Their CV’s indicate very strong analytical skills and a drive to take initiatives. They have also some experience in implementing their suggestions and in supervising/managing people. These kinds of skills and experiences will be helpful in launching RFD. However, neither of them has sufficient work experience in the restaurant industry. Paul’s background is in the insurance/finance sector and his experience at Celebration! Ice Cream cannot be regarded as sufficient for a restaurant start up. Kim’s background in TV production has nothing in common with running a restaurant operation. Also both are first time entrepreneurs wit h no experience in how to manage unexpected challenges. This lack of operational experience and knowledge raises the question of their ability to successfully operate and grow a restaurant. The success of the business thus heavily depends on the knowledge and skills of third party individuals, resulting in increased operating cost and risk. 2) Contacts Given the high dependability on third party knowledge I would expect the presentation of a full board of advisors with relevant industry experience and an identified set of key contributions each member is going to make to RFD in the business plan. However this point is insufficiently addressed by just providing the names and current job titles of four potential board members. Furthermore analyzing the proposed floor plan I noticed that the kitchen and the dessert prep station are not adjoined, which will lead to challenges in daily operations. An industry expert would have picked up this detail straight away, so I assume the pl an has not yet been discussed in great detail with experts and, therefore, there is a risk of more substantial flaws in the plan. 3) Motivation The motivation of the team members to shift careers to become restaurant operators cannot be evaluated based on the information given. A great possibility to show their interest in foodservice would have been to do their summer internship at a restaurant chain. Both choose a corporate job in other industries instead. This raises doubt on their passion as well as their willingness to get their hands dirty on the shop floor if things are not going as well as projected. The Opportunity When analyzing the Opportunity I was evaluating the business idea itself in terms of market attractiveness and business model viability. Tapping into an unserved need of a growing market segment by operating a hard to copy business model increases the likelihood of the venture’s success and thus minimizes the risk involved. 4) Market The business pla n provides some qualitative evidence that a â€Å"favorable environment for a dessert-focused restaurant† exists but it fails to quantify the size and growth potential for a fine dining option in this specific market segment. Forecasts for related product categories such as luxury chocolate in retailing would help in evaluating the potential market. The choice of the luxury segment in the market is thus justified by the intensifying competition in the quick-service and casual segments and not by market data suggesting a need for a luxury option. 5) Business Model The proposed business model has very attractive cash flow characteristics like the restaurant industry overall: suppliers usually invoice after the customers have paid, salaries are paid at the month’s end and product margins are high especially for beverages and desserts. It would have been beneficial to provide some food cost calculations based on the sample menu in order to show the reasonableness of the data provided in the plan. However the restaurant industry has very low entry barriers and concepts are easy to copy. People, customized service, quality, portioning and ambiance are given as key differentiators but none of them can be protected. Thus the business model lacks sustainable process innovation that would give it a considerable competitive advantage. There are also several opportunities for new revenue streams, the company could launch its own premium line of chocolates, truffles or ice creams with gourmet food retailers and they could sell a line of desserts or back recipe books. However the business plan mainly addresses the very obvious possibility of geographical expansion. ***** The above analysis only presents a brief summary of the main points I find critical in evaluating the proposed venture. A formal presentation of the plan by the team would allow further investigations; such a meeting would also allow gaining more insight into the context and proposed deal structure. Don’t waste time! Our writers will create an original "Business Plan for Room for Dessert" essay for you Create order

Starbucks Research Essay - 2003 Words

Shawna Jansing English 103.082 Dr. Carole Clark Papper Final Research Essay 12 December 2005 Starbucks: A Coffee Lover’s Paradise http://snjansing.iweb.bsu.edu/ENG103/Argument.html What is so extraordinary about Starbucks coffee? To most people who are addicted to drinking Starbucks coffee, its delicious taste keeps people coming back for more and more everyday. The widely known coffee company, Starbucks, captures the attention of its customers and keeps on feeding them regardless of their high prices. Starbucks is bought by many celebrities and is displayed in movies and in other media. It isn’t really a family restaurant, but has become a â€Å"fashion trend† on college campuses and in big cities. Starbucks offers a†¦show more content†¦One of his desires was to create diversity among the Starbucks restaurants. He didn’t want Starbucks to be just an American restaurant, but an international coffeehouse inviting everyone. Over the years, Starbucks multiplied and appeared in other countries besides the United States. Today there a re over 5,000 company outlets all over the world (â€Å"Starbucks† 1-3). On its website, the Starbucks corporation details a few principles that are included in their mission statement concerning diversity, which is â€Å"Embrace diversity as an essential component in the way we do business† (â€Å"Diversity† 1). Diversity is apparent in the work staff of Starbucks too. The employees of Starbucks--Howard Schultz refers to them as the most important asset--are trained to open a new world of coffee for customers. Howard Schultz wants customers to perceive Starbucks as a friendly environment. He treats his employees exceptionally well too. Starbucks offers full health benefits and stock options to its workforce (Bollier 167). The employees are treated with great appreciation; they have no other reason why they shouldn’t treat the customers with respect in a Starbucks restaurant. [pic] Figure 2 Figure 2 shown above shows a â€Å"hang-loose† Starbucks restaurant. In the picture above are two ladies relaxing at the restaurant. It doesn’t seem very busy. In the upper half of the picture near the center is the Starbucks logo. The purpose of thisShow MoreRelatedResearch Proposal for Starbucks Essay769 Words   |  4 PagesResearch Proposal for Starbucks November14, 2012 STR 581 ? Research Proposal for Starbucks Strategic planning is the process of gathering information from stakeholders, market players, professional entity, and government agency. The purpose of gathering information is formulating a realistic and a workable framework that any organization can implement and work with. 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That they are made possible by people† (10 Quotes from Starbucks Executives, 2010, para. 6). Starbucks’ beliefs in customer service, community solitude, and a strong business core stretch far behind just a belief in a quality caffeinated product. â€Å"We make sure everything we do honors that connection – from ourRead MoreGlobal Local And International Trading990 Words   |  4 Pagesproject adopts the concept of ‘global-local nexus’ using the case study of Starbucks in Vietnam to examine how a global brand operates in a domestic context and the cultural forms arise from that. The essay will first explore the practices that Starbucks company employs to adapt to the Southeast Asian country’s culture, then examines its significant impact on this market, and finally how the local react to the coming of Starbucks. The analysis reveals that the global-local blend is created by the adaptationRead MoreInternationalisation of Starbucks1051 Words   |  5 Pagesoperations (Starbucks). Since then, Schultz s vision has transformed Starbucks into a transnational giant on a scale similar to the international growth experienced by McDonalds. By the end of 2006 the firm had a total 12,400 stores across 37 different countries (Starbucks 2006). In this essay I will explore the academic literature on international business and apply it to the case of Starbucks. I will conclude with a summary of the motivating economic factors that led to the expansion of Starbucks intoRead MoreStarbucks Corporation1716 Words   |  7 PagesStarbucks Corporation By Oybek Salimov Outline Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 1. Background of the company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 2. Starbucks’s expansion.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 3. Risks associated with expansion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 4. Capital structure of the company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Reference †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Appendix †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Introduction GlobalizationRead MoreMarketing Companies Must Identify, Anticipate, and Satisfy Consumers with Product, Placement, Promotion, and Price854 Words   |  4 PagesIn the marketing world, before releasing a product onto the market a company would carry out research in all spectrums to investigate the targeted audience. Once market research is completed, marketing or advertising is carried out so that the targeted consumers can purchase and the company receives an earned profit from sales. Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing, 2009). MarketingRead MoreThe Use Of R D For The Frappuccino And Pumpkin Spice Latte1315 Words   |  6 Pagesand its placement have arisen from extensive research and development (RD) by Starbucks partners. The crucial goal to satisfy customers wants and needs in a profitable and mutually beneficial manner drives this research, as discussed in Howard Schultz s and Dori Jones Yang s Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time. The Frascati Manual (2002), a European document focusing on the methodology of RD, defines research and development as creative work undertakenRead MoreGlobal Analysis Of Starbucks And Starbucks1401 Words   |  6 Pagesstore in 1971, the transnational Starbucks Corporation has successfully flooded the globe with their coffee. Currently, there are 20,519 Starbucks stores globally, serving a total 65 countries . In order to provide coffee to such a large number of stores and maintain a steady profit, Starbucks must source their coffee beans from 27 different countries. This essay will aim to show that globalisation has provided many benefits to the workers and host-nations of the Starbucks coffee bean production and hasRead MoreStarbucks Ethical Behavior1546 Words   |  7 Pagesbusiness organization that will be discussed here is the global coffee cafe chain Starbucks. Two of the key issues of Starbucks addressed in this essay are the treatment of the company towards its employ ees and the treatment towards the coffee growers. How does Starbucks treats its suppliers? Starbucks cafà © chain buys most their products directly from farmers at an acceptable market price. The ethics followed by Starbucks in doing business with coffee producers are greatly accepted by society due

Remember The Titans Film Analysis - 1202 Words

Film Analysis Paper: Remember the Titans This paper will analyze the film Remember the Titans through a social psychological perspective using principles that are depicted throughout the film. This film takes place in Virginia during the segregation years. One African American coach is picked to be head coach at a school in the suburbs. His team is forced to play with another team that is all white males. Both coaches and players have to go through many difficult trials and tribulations. At first the teams show out and let eachother know that they don’t like each other but in the end become good friend in spite of the segregation. This paper will analyze this film through the social psychological principles of racism, conformity and†¦show more content†¦This movie would have been completely different after the fact. The second main social psychological principle illustrated in Remember the Titans is the idea of conformity. Conformity is defined as a type of social influence involving a change in belief of behavior in order to fit in with a group. In the beginning of the movie the two teams would not speak to one another. One scene in the movie that showed this was when the white team threatened to boycott the entire football team when they were told that their coach is black. They took two separate busses in the beginning. Along the movie when they did end up sharing busses they were still separated on the bus. The black team would sit on one side and the white team would sit on the other side. There was always the white community and black community separated by the hatred for one another. Coach Boone tries to change their behaviors by having a white teammate share a room with a black teammate to conform in a good way. He wanted to change the attitudes and beliefs toward the opposite race by p utting pressure on the group. Both coaches conform together to show both teams that coming together can give great results in a community that was so segregated. There was lot of bullying between groups in the movie and teasing. The biggest positive of conformity is acceptance. When you conform, people will be more willing to accept you because you are fallingShow MoreRelatedFilm Analysis Of Remember The Titans1149 Words   |  5 PagesRemember the Titans – Close Film Analysis In the film ‘Remember the Titans’ directed by Boaz Yakin, the main characters of the Titans are introduced as a group to us in a scene shot in the gymnasium. This scene is when the team first meets the other prospective team members and develop their relationships with each other. Yakin uses this scene to show the tension and intimidation between the two separate teams, especially focusing in on the two coaches (Boone and Yoast) while giving the audienceRead MoreFilm Analysis Of Remember The Titans1023 Words   |  5 Pages Remember the Titans Introduction Remember the Titans directed by Boaz Yakin, is an inspirational feature film that retells the true story of a high school football team that overcame racism to win the football championship. Set in Virginia during the forced integration of high school districts in the American south, the film explores the idea of racism, friendship and communication in sports through the use of camera shots and angles, props, body language and juxtaposition. YakinRead MoreRemember The Titans Film Analysis1176 Words   |  5 Pageswoman who is prejudice against a group, will tend to ignore the individual characteristics or behavior of members of the group that they themselves share, solely based on the reason they associate themselves to a different group. In the film ‘Remember the Titans’, prejudice is portrayed in several ways, but mainly targets the discrimination of the African-Americans. Racism is one form of prejudice that becomes a recurring action seen throughout most of the movi e, it doesn’t slow town until the townRead MoreLeadership Analysis of Remember the Titans3056 Words   |  13 PagesRemember the Titans Titans: 1 Remember the Titians Leadership Analysis Scott W. Manchester LDR 6100 Feb/06/2011 Remember the Titans Titans: 2 Remember the Titians was set during a racially charged time in Virginian history This movie is one of those rare films that successfully brings together several issues of life, sexuality, racism and struggle with the will to succeed. The movie begins in July 1971 amid racial tensions at T .C Williams High School. It isRead MoreRemember the Titans2312 Words   |  10 PagesVelez Elizabeth Hughes Paul Way EDUC 268 Remember the Titans - Five Step Analysis Plot Summary In April of 1971, the United States Supreme Court issued a ruling that ended all stateimposed segregation in public schools. This was the same year that T. C. Williams High School located in Alexander Virginia was integrated. This is the setting for the movie Remember the Titans, staring Denzel Washington who portrays Herman Boone the head coach of the Titans. Herman Boone is brought in as an assistantRead MoreOrganizational Behavior - Remember the Titans2009 Words   |  9 Pages1 Ââ€" SUMMARY OF THE SITUATION Remember the Titans is an exciting film about the Civil Rights movement in the U.S. It personifies the power of respect, care and desire to win prevailing over racial prejudice. It showcases how individuals from diversified color, background and culture rose from the occasion and became lifelong friends. The players, Gerry Bertier and Julius Campbell, and the coaches, Herman Boone and Bill Yoast, are truly inspiring figures in the film. Set in 1971 Alexandria, Virginia;Read MoreEssay On Dead Poets Society1300 Words   |  6 Pagesthat characterize various leadership styles. Accordingly, we will determine which leadership styles were portrayed by the characters and provide a brief synopsis regarding each one. Consequently, we will commence by reviewing a clip derived from the film entitled Dead Poets Society. Dead Poets Society (Trait, Behavioral, and Influence Models) In critiquing the scene derived from Dead Poets Society, it could be construed that these actors were interpreting the following models: Trait, Behavioral, andRead MoreRemember The Titans By Director Boaz Yakin2232 Words   |  9 Pagescreated film â€Å"Remember the Titans†. This film was set placed in Alexandria, Virginia in 1971. At this time T.C. Williams high school was the first school having black race and white race together and neither race were happy about it. This film talks about how they overcome the racism and how each individual person on the team become one as team. And analysis of â€Å"remember the titans† shows people can overcome challenges by hard work, determination and perseverance. In the begging of the film, HermanRead MoreManagement Review : Remember The Titans1382 Words   |  6 PagesManagement Review of Remember the Titans 1) Describe the portrayed leader. What are the strengths and weaknesses of the leader? The movie plot surrounded the main character of Coach Boone, an African American football coach who transferred to a new school district that has just been desegregated. Coach Boone is a leader, not only as the head of a football team but an influence of positive change. He uses his legitimate power when first approaching his new team, then uses referent and reward powerRead MoreSleepy Hollow : Film Analysis : Sleepy Hollow1231 Words   |  5 Pagesopen umbrellas inside, and remember to throw salt over your shoulder for good luck! These actions I listed prior are all things superstitious people follow. Many people think these actions wont affect their day in a negative way, but some are adamant that if he or she walks under a ladder that bad luck will fall upon them. Is magic real or is logic the sole explanation for all events that occur in life? Could magic and logic work together? This essay will delve into the film Sleepy Hollow, based off

Great Expectations Morality Vs. Mobility - 1363 Words

Matthew Goriachkovsky Ms. Lyons AP English Literature 8 December 2014 Great Expectations: Morality Vs. Mobility Great Expectations, by Charles Dickens, represents the morality and ambition of self improvement in Victorian England. Dickens’s early life, which was during the Victorian era, has hidden connections with Pip’s situations and struggles. This paper will explore and be supported by the concepts of two literary criticisms, Himmet Umunà §Ã¢â‚¬â„¢s, â€Å"Class Mobility in Victorian England and the Social Rise of the Underprivileged† and Nicholas Shrimptons, â€Å"Dickens’s Muscular Novel†. Umunà §Ã¢â‚¬â„¢s and Shrimpton dive into the deeper meaning of Great Expectations and how it shows the triumph of morality over mobility. It is important to revisit Dickens’s past because Great Expectations represents many aspects of his early life. Dickens was born in 1812 and moved to London in 1821 when his father accumulated consistent debt. His father was sent to debtor’s prison in 1824 and Dickensâ₠¬â„¢s mother decided that their children would stay with their father, in prison. Dickens’s mother arranged for him to work outside of prison to support the family. Dickens was miserable and hated his job because he believed he was capable of more. Once Dickens’s father was released from prison and Dickens finished schooling, he became a law clerk and then a famous writer. The novel has also taken place in early Victorian time, 1837-1901, at a time where class, wealth, and mobility were very significant.Show MoreRelatedCultural Anthropology6441 Words   |  26 PagesBritish - Incorporate varied ethnic groups: Indian, African, Indigenous, Chinese - Reflect post- independence history/politics: Leftist propagandist titles - Chart colonial history of Guyana by village names: Voncheister, West Minster, etc - AFRO vs. INDO GUYAMESE Effects of Nationalism: Nationalists policies of ethnic assimilation through language (US) Language Decay: people who one or two generations ago completely fluent, now not so much, another country language becomes primary and traditionalRead MoreBohlander/Snell-Managing Hr24425 Words   |  98 PagesA multinational corporation (MNC) is a more complex form that usually has fully autonomous units operating in multiple countries. Shell, Philips, and ITT are three typical MNCs. These companies have traditionally given their foreign subsidiaries a great deal of latitude to address local issues such as consumer preferences, political pressures, and economic trends in different regions of the world. Frequently these subsidiaries are run as independent companies, without much integration. The globalRead MoreMasculinity in the Philippines12625 Words   |  51 Pagespass as many boys through our character factory as we possibly can (Mangan 1987, 150-53; 1981,2241; 1986, 33-36; Rosenthal 1986, 1-6). In his study of the cult of war in nineteenth-century Europe, historian George Moss e asks: Why did young men in great numbers rush to the colors, eager to face death and acquit themselves in battle? Simply put, they volunteered because the modern nation-state, through its poets and propagandists, made the passage to manhood synonymous with military service. To becomeRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. 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Although there is an increasing amount of comparative studies being done in China, very few studies have been conducted to study Chinese firms that are doing business abroad, which represents one of the most critical problems in the field ofRead MoreDeveloping Management Skills404131 Words   |  1617 Pages269 United Chemical Company 269 Byron vs. Thomas 271 Active Listening Exercise 272 SKILL APPLICATION 274 Activities for Communicating Supportively Suggested Assignments 274 Application Plan and Evaluation 274 274 SCORING KEYS AND COMPARISON DATA 276 Communicating Supportively 276 Scoring Key 276 Comparison Data 276 Communication Styles 276 Comparison Data 276 SKILL PRACTICE Diagnosing Problems and Fostering Understanding: United Chemical Company and Byron vs. Thomas 278 Observer’s Feedback FormRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesPerformance Appraisal Around the World 558 An Ethical Choice Recruiting the Unemployed 561 Self-Assessment Library How Good Am I at Giving Performance Feedback? 563 Myth or Science? â€Å"Work Is Making Us Fat† 564 Point/Counterpoint Social Media Is a Great Source of New Hires 567 Questions for Review 568 Experiential Exercise Evaluating Performance and Providing Feedback 568 Ethical Dilemma Credit Checking 568 Case Incident 1 The End of the Performance Appraisal? 569 Case Incident 2 Job Candidates WithoutRead MoreNationalism and Transnationalis m in the Context of the European Union28567 Words   |  115 PagesTransnationalism In the context of the European Union (†¦) History says, ‘Don t hope On this side of the grave.’ But then, once in a lifetime The longed-for tidal wave Of justice can rise up, And hope and history rhyme. So hope for a great sea-change On the far side of revenge. Believe that a further shore Is reachable from here. Believe in miracles And cures and healing wells.... Read MoreContemporary Issues in Management Accounting211377 Words   |  846 PagesContemporary Issues in Management Accounting This page intentionally left blank Contemporary Issues in Management Accounting Edited by ALNOOR BHIMANI 1 Great Clarendon Street, Oxford ox2 6dp Oxford University Press is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide in Oxford New York Auckland Cape Town Dar es Salaam Hong Kong Karachi Kuala Lumpur Madrid Melbourne MexicoRead MoreMarketing Management130471 Words   |  522 Pagesexplaining variance among companies resides with a few key relationships among those categories. Now let us see each environment in detail. 3.1. SOCIAL ENVIRONMENT: Indian society is multifaceted to an extent perhaps unknown in any other of the world s great civilizations. Virtually no generalization made about Indian society is valid for all of the nation s multifarious groups. Comprehending the complexities of Indian social structure has challenged scholars and other observers over many decades. The

Separation of Powers in Botswana Free Essays

SEPARATION OF POWERS IN BOTSWANA Government The constitution implicitly recognises the separation of powers by dealing with each of the three organs of government in separate and distinct provisions. The executive is dealt with in chapter IV, sections 30-56, the legislature in chapter V, sections 57-94 and the judiciary in chapter VI, sections 95-106. Executive The whole of chapter IV of the constitution deals with the executive. We will write a custom essay sample on Separation of Powers in Botswana or any similar topic only for you Order Now Part I deals with the President and Vice President, part II with the Cabinet and part III with the executive functions. In spite of this, section 47 explicitly vests executive functions on the President. The President is not elected directly by universal suffrage but rather indirectly under section 32 after parliamentary elections from the newly elected members of Parliament. He can only hold office for an aggregate period of 10 years and if the office falls vacant, the Vice President takes over. The President appoints the Vice President and such number of Ministers and Assistant Ministers as are determined by Parliament. They must all be members of Parliament at the time of their appointment. If not, then before the expiration of four months after their appointment they must become members of Parliament or vacate the position. This therefore means that there is no strict separation of powers in Botswana. Executive power vests in the President and section 49 states that the Vice President acts as his â€Å"principal assistant† and works under his directions. He is responsible for such business of government (including the administration of any department of Government), that the President may assign to him. The usual pattern has been to assign a specific department to the Vice President. On the other hand, cabinet Ministers and Assistant Ministers are responsible for advising the President with respect to policy and such other matters that he may refer to them. Nevertheless, section 50 makes it clear that the cabinet shall be responsible to Parliament for all things done by or under the authority of the President and Vice President in the execution of their duties. This generally means that the cabinet as a whole, including the President are collectively responsible to Parliament. Ministers are also individually responsible to Parliament and the public at large for the running of their ministries. Legislature Parliament, according to section 57, consists of the President and the National Assembly. The latter is composed of the President, as ex officio member, 57 elected members, and 4 specially elected members. Although Botswana has earned considerable praise for maintaining a full-fledged liberal multi-party democratic system since independence, one party, the Botswana Democratic Party (BDP) has won all elections since independence and remains a dominant party in a system marked by a weak and fragmented opposition parties. The Botswana parliament exercises three main functions viz, the making of laws, controlling public finance and scrutinising and controlling Government. Section 86 vests on Parliament the â€Å"power to make laws for the peace, order and good government of Botswana. † Legislation only becomes law under section 87 after it has been assented to by the President. Another important function of Parliament, which is provided for under sections 117 to 124, is to control the use of public finances. As a result of this control, Government must obtain legislative authority before it can engage in certain financial activities such as levying taxes, imposing rates, and charging fees. The final function of scrutinising and controlling Government is carried out in at least three different ways. The first of this is through question time, motions and ministerial statements. The Standing Orders of the National Assembly allow any private member of Parliament to address a question to a Minister relating to a public matter for which he is responsible. An alternative to question time is the motion, which enables a member to move a motion on any topic by giving three day’s notice of his intention to do so. Besides Parliament, there is also the Ntlo ya Dikgosi, which until the constitutional amendments of 2005, was known as the House of Chiefs. According to section 77, it is to be composed of â€Å"not less than 33 nor more than 35 members,† some of whom are persons performing the functions of kgosiin certain specified districts, some appointed by the President and others selected under section 78(4)(c). The Ntlo ya Dikgosi although having some role to play in the law making process is not a second chamber of Parliament in any sense. Its limited role in the law making process is specified in section 85, which enables it to: i) consider the copy of any Bill, which may affect the designation, ecognition, removal of powers of Dikgosi or Dikgosana; affect the organisation, powers or administration of customary laws; affect customary law, or the ascertainment or recording of customary law; or affect the tribal organisation or tribal property. ii) be consulted by any Minister on any matter on which he desires to obtain their opinion; or iii) discuss any matter within the executive or legislative authority, which it conside rs it to be desirable to take cognizance in the interests of the tribes, and tribal organisations it represents and make representations to the President or send messages to Parliament on this. The Ntlo ya Dikgosi therefore only plays a consultative and advisory role. The Judiciary In Botswana, the constitution in section 127 implicitly distinguishes between superior courts and inferior or subordinate courts. Section 127 of the constitution in defining â€Å"subordinate court,† states that thisâ€Å"means any court established for Botswana other than the Court of Appeal, the High Court, a court martial, or the Industrial Court. Generally, the jurisdiction of superior courts is neither limited by the value of the subject matter nor geographically and they tend to deal with the more important and difficult cases. By contrast, the jurisdiction of inferior courts is limited both geographically and according to the value of the subject matter of the dispute. Another distinctive feature of inferior courts is that they are amenable to the supervisory jurisdiction of the High court. The most important inferior courts in Botswana are the Magistrates’ court and the customary courts. Another important distinction is that between courts of general, ordinary or normal jurisdiction and courts of special jurisdiction. Courts of general jurisdiction are those, which deal with practically any kind of case, whether civil, or criminal, that may be brought before them. On the other hand, courts of special jurisdiction may deal only with stated and limited kinds of issues. The courts of general jurisdiction are organised in a hierarchy and consists of (i) the Court of Appeal, (ii) the High Court, (iii) the Magistrates’ Courts and (iv) the Customary Courts. This structure reflects the dual system of laws operating in the country in that the first three courts are concerned primarily with administering the common law and statutes enacted by the legislature while the last courts deal essentially with customary law. The courts of special jurisdiction onsist of the land tribunal, the juvenile court, the court martial and the industrial court. Those who adjudicate upon disputes in the superior courts, consists of the Judge President of the Court of Appeal, the Chief Justice of the High Court and such other judges of the High Court and the Court of Appeal as Parliament may prescribe. Their role in the administration of justice is set out in Part VI of the Constitution. These constitutional provisions and other laws regulate matters such as their appointment and dismissal, their tenure, their status and their independence from the other two branches of government How to cite Separation of Powers in Botswana, Essay examples

Database Implementation

Question: Write report on database implementation. Answer: Data Addition in Multi-Valued Attributes The multi-valued attribute contains so many values and it is very tricky to handle that. The multi-valued attribute contains different values like a customer may offer price for different properties and to handle this, there are different solutions. For example, to add extra fields in tables Customer or Property. But the best solution is to make composite entity that contains different required fields from both tables and store only relevant data. It saves the database storage space and work efficiently. Property Address as Composite Attribute The property address contains more than one parameter like address, city, state etc. Therefore, to make the property address as composite address is a very good decision. It is the best point if the property address is composite address because by this the can be forced to enter all the necessary details like state, city etc. and it is very necessary for the business point of view. References [1] P. Litwin (n.d.), Fundamentals of Relational Database Design. [2] H. Bdr (2013), SQL Database.

Analysis of the Personality Traits of Steve Jobs free essay sample

Steve Jobs is arguably one of the most successful CEOs of our times. In his time at Apple and Pixar he has redefined business across the Computing, Music and Mobile communications industries. In spite of being a college dropout he has gone on to become a technology and a business icon. His ability to achieve extraordinary success against tremendous odds makes him an extremely interesting personality to study. Following are his key personality traits. 1)Charismatic Charisma refers to the ability of a person to be able to mesmerise and hold the attention of others. Steve Jobs has charisma in ample abundance. His talks at the annual Macworld Expo have an attendance akin to that of a rock concert. People from all over the world flock in to listen to him for hours together as he delivers his famed talks on technology, innovation and Apple products. 2)Ingenious Ingenious is a rare personality trait that enables an individual to be clever, original and innovative. We will write a custom essay sample on Analysis of the Personality Traits of Steve Jobs or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Prior to the launch of the iPod, the entire industry was looking at desktop publishing and the internet as new sources of revenue. Steve Jobs however was among the few who realised that there was latent demand in the MP3 player segment. He followed up on his insight by launching an iPod which had extremely innovative functions and a unique design. The product captured the attention of the world and along with his other innovation iTunes went on to change the way the world listens to music. Quite clearly he is an ingenious person. 3)Persistent Persistence is the ability of a person to stick to his convictions in spite of huge obstacles. With regard to this an early manager of his had commented that Steve never takes â€Å"no† for an answer For him â€Å"no† is only a comma and never a full stop. He will keep coming back till his objective is achieved. Years later his persistence was in ample display as he stubbornly stood his ground against internal opposition to his unconventional plan to turnaround Apple. 4)Unempathetic Empathy is the ability of an individual to understand Steve Jobs is known for pushing his employees to extreme limits. He is known for firing his employees often in an erratic fashion. This shows that he is unempathetic to people around him.

Essay Sample on Career Goal

Essay Sample on Career GoalA few years ago I wrote an essay sample on career goal in a college class. I found myself to be so engrossed in the essay that I barely remember how I learned about what career I wanted to pursue, and all I remember was why I was writing it. After a couple of weeks I realized that writing these essays is one of the best ways to learn about a topic or idea. Here are some tips for writing an essay sample on career goal.First, write a word document (i.e. essays, business reports, etc). The goal here is to be able to use that document to create a full-blown essay. If you can't do that, find someone else to do it for you. This is so that you can build your skills at writing a document, because when you start creating a document by yourself you're probably not very good at it.Write your main ideas first. Don't worry about the details for now, but the most important part of the essay is the first paragraph, which should lead into your main point.Then go on to your minor and major points. It's important to put the main ideas in the first paragraph of your document, and then go into the smaller details of each topic.The next paragraph should start off with the main point, and then go on to the details. Repeat this process for every topic that you're writing about.Finally, you can connect the main point of the document with the overall goal of the essay. Write about the importance of your career goal to you, and then talk about how your career goals are related to your other career goals. This will build confidence that you know what you're talking about.It's okay if you don't know everything about the topic at first. It's important to make sure that you have enough knowledge to write a well-structured and interesting essay.

Space Perception free essay sample

Cognitive linguistics is still a very young branch in comparison to other sciences of language. However, last but not least, this new way of discovering words possibly will become very important in term of examining language phenomenon. Study about space perception is just a small piece of the big ‘cognitive linguistics’ cake, but, in Vietnam it is still new and rare. Thus, it is necessary for Vietnamese scholars to catch up with the new modern trend of linguistics among the world by starting to look at the different aspects of cognitive linguistics. ‘Space perception’ (spatial perception) can very much express the ways different people describe, think and understand their surrounding through their languages. Belonging to different cultures, Western and Eastern, British and Vietnamese must have different ways to express the same concepts or positions in their lives. These differences may be a main source of troubles of Vietnamese students in learning English in general, and in translating in particular. We will write a custom essay sample on Space Perception or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Above are reasons why ‘Space perception’ was chosen as the theme of this research paper. 2) Aims of the study ? Studying about space perception in general and in proverbs and idioms in particular. ? Analyzing English and Vietnamese space proverbs and idioms ? Finding out the differences and similarities between linguistic devices used for expressing space in English and Vietnamese proverbs and idioms ? Suggesting solutions in avoiding troubles in editing and translating English and Vietnamese space proverbs and idioms 3) Limitation of the study

Free Essays on Java Class Design

Methods, classes, constructors, variables, return types, static methods, 1. INTRODUCTION 1.1 Definition of a Class The first thing that must be known when designing a class is that the class is just a blueprint. The class in itself does not actually have reserved space in memory. The class can be thought of as â€Å"the data type of the object† [1] because the object is defined by the class. Actions that can be performed on the object will be defined by the methods that the class contains, so those methods must be practical to the description of the class. 1.1.1 Definition of a method A method is a â€Å"group of programming statements that are given a name† [1]. Every Java application must have a main method. The main method is kn... Free Essays on Java Class Design Free Essays on Java Class Design Sorting Techniques in Java David Feaker Tennessee Technological University 1325B Virginia Ave Apt. 1 Cookeville, TN (865) 376-6790 Dafeaker21@tntech.edu ABSTRACT This paper will explore the different concepts of class design that are generally accepted for the Java programming language and object oriented programming. This paper will take into account the considerations that must be made for the sake of readability and it will also compare and contrast the theories of class design in which either larger, more comprehensive classes are implemented or several smaller classes. This paper will also discuss what effects the design methods will have on the efficiency, reuse, and maintenance of the code. Categories and Subject Descriptors The introduction gives basic class knowledge. Nested classes gives information on nested classes. Static declaration gives the facts about static declarations. Class design theories presents 2 theories of class design. Other information about classes gives miscellaneous information. Freeing memory in Java. General Terms Algorithms, Management, Measurement, Design, Experimentation, Languages, Theory, Keywords Methods, classes, constructors, variables, return types, static methods, 1. INTRODUCTION 1.1 Definition of a Class The first thing that must be known when designing a class is that the class is just a blueprint. The class in itself does not actually have reserved space in memory. The class can be thought of as â€Å"the data type of the object† [1] because the object is defined by the class. Actions that can be performed on the object will be defined by the methods that the class contains, so those methods must be practical to the description of the class. 1.1.1 Definition of a method A method is a â€Å"group of programming statements that are given a name† [1]. Every Java application must have a main method. The main method is kn...

Brazil Crime Statistics Essay Example | Topics and Well Written Essays - 500 words

Brazil Crime Statistics - Essay Example What we call endemic are diseases which are characteristic of particular regions, the result of particular geographic circumstances. [Brazil’s] corruption is organic, circulatory, [and] systemic (Dines, 2004, n.p.). Police in Brazil have a well-deserved reputation for taking bribes, giving drug smugglers extra leniency in law enforcement, and â€Å"looking the other way† unless the criminal is poor (Schneider, 1991, p. 215). The lack of an independent media is one of the factors that most contributes to the general perception that Brazil is a country with a high level of corruption. In June 2003, Otto Reich, the White Houses main aide for Latin American affairs, made this comment to a hundred or so businessmen at a seminar on investments in the region: "We have had many setbacks†¦corruption is the most important obstacle to economic development†¦.Investors do not want to put their money into a country where there are corrupt civil servants† (Rodriques, 2004, n.p.) Brazil Group. (2008). Brazil’s battle with Gang Violence and Police Corruption. Retrieved April 24, 2009 from http://pila2008.wordpress.com/2008/02/28/ brazil%E2%80%99s-battle-with-gang-violence-and-police-corruption/ Cavallaro, J. (2001). Human Rights and the Proliferation of Crime: The Perception of Human Rights and Its Effects on Rights Defense in Brazil, presented at Focus Meeting on Crime, Public Order and Human Rights. Geneva:

How is the veil portrayed in Western Media Essay

How is the veil portrayed in Western Media - Essay Example People are surrounded by time, culture, environment and the society, which can turn out the formation of many opinions about an issue that we face in everyday society. One of most controversial topics regards to Islam is the Veil. In the past twenty to thirty years Hijab or the veil has been widely recognized as a symbol of the Muslim woman in the western media. Many people want to know more about Islam and Muslim culture when they see a woman wearing a head scarf or a man with a full grown beard. Many generalizations and questions are formed in the minds of so many western non-Muslims in regards to the basic idea and concepts behind the veil through the influence of their western media. During the time of conflict between the "Islam" and "West", the media powerfully altered the minds of western non-Muslims by negative exploitation about Islam, Muslims, in particular about Muslim women. Misconceptions, like, if they are bald under the veil or if Muslim women sleep with their veils on , to the involvement of "terrorism" that contrasts to what Muslim women believe the veil represents. According to a CNN survey, Most Muslims come from lower middle class family backgrounds and their sole purpose for coming to America and living a good part of their lives away from their family is to make good money and send it back home. All the burden of the family is on their shoulders and they are the sole bread earners in the house. They just dont seem to be bothered by whatever is going around in the world as they are entangled in their daily routines. Usually these people are doing two or more than three jobs. They dont realize that by not clarifying things, they are digging a hole for themselves.(Shah, 2001) Muslims believe western media use the veil as a means to exploit Muslim women, and degrade them. According to them in west media assumes, that the action of just one Muslim is the

Situation And Macro Environment: The Efteling

Situation And Macro Environment: The Efteling The Efteling stands for a world full of miracles: this is the service they are offering. The Efteling is well known as a theme park that knows how to fulfill its customers needs. The Efteling emphasizes the experience that its customers obtain from a visit. In the previous years there were no new theme parks entering the market. This does not mean that the competition also stagnates. The main theme park competitors are Walibi World (in The Netherlands and Belgium), Warner Bros Movieworld, Bobbejaanland and Disneyland Resort Paris. With this marketing plan we focused on attracting students. As a consequence the perception of The Efteling will approach those of day trips like festivals these are very popular with our main target group. The Efteling has several target groups: summarized they are groups, families and companies. The Efteling has its own fairytale series, a radio station where kids can listen to interviews with The Efteling inhabitants, music and fairytales. These are examples of The Eftelings market communication. The Efteling is also present in the business-to-business market: they offer businesses to organize an event at The Efteling. The main strategy for targeting students is giving students a à ¢Ã¢â‚¬Å¡Ã‚ ¬ 4.00 discount on top of the Albert Heijns discount of à ¢Ã¢â‚¬Å¡Ã‚ ¬8.00. The advised ticket price will then be à ¢Ã¢â‚¬Å¡Ã‚ ¬17.00. Consequently, students will go more often to The Efteling, will take other students with them, and experience The Efteling together. This will increase the customer base and potential customers. Our goal is to increase offerings to students: achieve that 5% of all students visit The Efteling once a year on a non-weekend day. This has to be achieved before the academic year 2012-2013. The applied strategy is based on the differentiation strategy. The sales promotion should increase with the emphasis on the fact that it is better to visit The Efteling on a non-weekend day. In this way the admissions are evenly spread throughout the week. Situation Analysis: Macro Environment Political/Legal Marketing decisions are strongly affected by developments in the political/legal environment. Especially when customers demand faster and more thrilling attractions, the legal obligations for the park are rising. Security standards for rollercoaster and similar attractions are very strict and will be inspected by independent officers. If the park would be caught, not keeping the security standards on the mandatory level, it can have some major consequences including sanctions from the government. But not only the governmental restrictions, also environmentalists are making life harsh for The Efteling. They are afraid that The Efteling will affect the forest Entenwoud and will refuse to accept this. Furthermore we have to add that our target group, students, is able to travel using public transport for free of with 40% discount throughout the academic year. This is favorable because students are able to come from a greater distance for less money. Economical Economical issues rise from the fact, that the daily routine in theme parks in general is very capital and labor intensive. This is an interesting fact, because in most industries, either the labor or the capital intensiveà ¢Ã¢â‚¬Å¡Ã¢â‚¬Å¡. One the one hand, investing in new attractions, setting up new shows and keeping the already existing carousels and coaster in good conditions, is really expensive, and especially the latter one is an ongoing expense. On the other hand, many people have to be employed, to keep the visitors pleased and deliver good experiences throughout the park. As most of the labor intensive work is done behind the scenes, it may not seem to be obvious that a theme park is very labor intensive, but when you think of the security standards, which have to be met, the garbage of thousands of visitors, which have to be cleaned and so forth, it quickly becomes clear that many people have to work hard each day to ensure a smooth running of the park. On the other hand, many people have to be employed, to keep the visitors pleased and deliver good experiences throughout the park. As most of the labor intensive work is done behind the scenes, it may not seem to be obvious that a theme park is very labor intensive, but when you think of the security standards, which have to be met, the garbage of thousands of visitors, which have to be cleaned and so forth, it quickly becomes clear that many people have to work hard each day to ensure a smooth running of the park. Next to this, The Efteling had to face the recession. People saved on day-trips, which are very expensive compared to what you could have bought for the same amount of money. We could say that students do not feel that much of the recession because they do not have a fulltime job, but they do not have the financial sources to go for an expensive day out. Ecological Opening a theme park brings along some big matters of dispute. A previously untouched landsite in the middle of a forest, as it was the case for Efteling, can be severely damaged if constructing of the park is done without any precautions. The soil is being compressed, many square meters or even kilometers are bituminized, and once the park is finished the daily visitors have to get there in the first place, which is unseperately combined with increasing noise and air pollution. In addition to that, it has to be mentioned that the running of big attractions consume a lot of electricity on an ongoing basis. Technological Because of the increasing complexity of new and planned attractions in the park, building- and maintaining costs are raising proportionately. Furthermore, sophisticated new computer-controlled fun rides call for better trained personal to take care of. On the other side of the coin, in case of failure or breakdowns, the error can be detected more easily due to computer analysis of the construction. On top of that computer controlled maintenance schedules leave less rooms for unintentional human failures. The Internet is the most important marketing tool, this because the fact that the possibilities for The Efteling are very high when you look at the area of the computers. Almost everyone has a pc at home. You can order your ticket online, and just scan it at the entrance. Thats it, and you also get a discount of à ¢Ã¢â‚¬Å¡Ã‚ ¬1,00. Another example: by e-mail or by the website, The Efteling alerts people when there are new attractions or when there are new shows. Also for kids the website is very attractiveà ¢Ã¢â‚¬Å¡Ã‚ . Socio-Cultural Major cultural and social topics for The Efteling are the small, but nevertheless existing differences of its visitors from different countries. As the case of Disney-Land Paris taught us, ignoring cultural habitats and taken-for-granted attributes of a society can quickly lead to a financial disaster. Secondly the theme park faces the challenge to be attractive to every single age segment. Concentrating on just children from age 6-10 for example may seem like a distinctive strategy for a theme park, but after all, around 80% of the rest of the population and therewith potential customers are left out the focus point. Thereby customers demand more quality from its money; more for less. Customers want to experience the feeling The Efteling givesà ¢Ã¢â‚¬Å¡Ã†â€™. Situation Analysis: Micro Environment This section of the situation analysis will deal with different steps of discussing the market features in which The Efteling theme park is enacting, this means we will analyze the microenvironment. Size of the market The market in which The Efteling is positioned can be characterized as an international end-consumer market in the service category. Because of its close location to the borders of Germany and Belgium it gains the advantage of attracting visitors of these countries as well. However, there is also the risk of losing domestic customers to foreign theme parks which are at a reasonable travelling distance. Harsh competition is obvious in this triangle of countries. The Eftelings competitors Country Park name Germany Movie Park Germany, Phantasialand, Legoland Discovery Center; Panorama Park and Fort Fun Belgium Bobbejaanland and Walibi Belgium The Netherlands Drievliet, Duinrell and Koningin Juliana Toren * When researching for these competitors we took into account that our target group students are geographically seen relatively mobile. Because Dutch students have a special public transport card they can easily go to any theme park in The Netherlands. Eftelingà ¢Ã¢â‚¬Å¡Ã‚  Walibi Worldà ¢Ã¢â‚¬Å¡Ã¢â‚¬Å¾ Bobbejaanlandà ¢Ã¢â‚¬Å¡Ã¢â‚¬ ¦ Warner Bros Movieworldà ¢Ã¢â‚¬Å¡Ã¢â‚¬   Disneyland Resort Parisà ¢Ã¢â‚¬Å¡Ã¢â‚¬ ¡ Strengths (compared to The Efteling) Large park Own theatre Own hotel Part of int. Walibi organization Close to The Netherlands Part of Walibi organization Close to The Netherlands Strong brand image Entering new businesses easy Weaknesses long queues Especially attractive for teenagers Small park Germany-oriented possibilities for miscommunication (too) High expectations One-day Price (adult) à ¢Ã¢â‚¬Å¡Ã‚ ¬29,00 à ¢Ã¢â‚¬Å¡Ã‚ ¬28,50 à ¢Ã¢â‚¬Å¡Ã‚ ¬ 31,00 à ¢Ã¢â‚¬Å¡Ã‚ ¬32,00 à ¢Ã¢â‚¬Å¡Ã‚ ¬52,00 Opportunity to sleep Yes, own hotel Yes No Yes Yes, own accommodations When we speak of competitors, we use the following definition from our Marketing Management text book, à ¢Ã¢â€š ¬Ã‚ ¦ competitors are the firms that satisfy the same customer need, (Kotler et al, 2009) à ¢Ã¢â‚¬Å¡Ã‹â€  Because of the large quantity of possible competitors, the market is extensive in size. Of course there are also other competitors. For a day out, consumers can also go to a festival like Lowlands, or Breda Barst. For students these festivals and days out are also very attractive. It is the task of The Efteling to keep this potential target group going to the park. This is possible by giving special discounts for students. Another possibility is that The Efteling creates its own festival with famous artists. We only focused on the main other parks because these are in the same market segment. Marketing channels The growth of the market for theme parks can be described as stagnating. In the last few years there were no new theme parks entering the market. This doesnt mean that competition also stagnated. On the contrary: Every park tries to extend their customer base by offering new attractions, more ways to reach the park and other methods to increase customer value. This is also an approach to overcome the exposure to market myopia. The Efteling has to configure its competitive market in terms of customer needs and not just competitors which deliver the same service. One of the first advertisements of The Efteling (shortly after 1952)Efteling for example has launched its own radio station, it is broadcasting television series with characters that can be seen in the theme park and has recently opened its new overnight camp Bosrijk. In this way, The Efteling tries to convince more people to visit the park, who have to travel longer distances but now have the possibility to stay for more than one day. So this is more convenient for these families and positively influences The Efteling park experience. On January 6th, Efteling announced to invest à ¢Ã¢â‚¬Å¡Ã‚ ¬40,000,000 for a new restaurant, a new conference centre and a new event/performance arena. In general, the trend in the market for theme parks is moving away from just competing in the bare numbers of attractions. Customers demand to enter a world in which attractions and offerings are integrated with each other. The whole park should convey a holistic atmosphere rather than just different obstacles placed inside the boundaries of the parks. Situation Analysis: SWOT analysis In this section we will make an analysis on the strengths, weaknesses, opportunities and the threats concerning The Efteling. We have combined this analysis; its the SWOT analysis on The Efteling in general and in addition the SWOT analysis focused on our innovation: students segment. The strengths -The Efteling has a strong brand name. It is to a great extent known, because of great advertising expenses and the attractiveness of the park. This creates a strong, magical vision/perception in the minds of people that (may) visit the park. -The Efteling is associated with more than only being a park including creating musicals, games for on the computer, having its own radio station and television-programmes. -An additional strength is the fact that The Efteling is attractive to every visitor. For the kids there is Het Sprookjesbos, the parents are entertained by memories from their own childhood when they visited The Efteling, many things have changed but the main concept and appearance remained the same. Also, for the grandparents there are tranquil attractions and enough entertainment when the small ones are in a more turbulent ride. For the adolescents there are the big, fiery attractions like the Python, a rollercoaster with multiple looping and the Piraà ±a. -The Efteling has multiple relationships with differentiated companies, for example the Albert Heijn supermarket, sometimes they create a promotion; when you spend a certain amount of money at the Albert Heijn supermarket, you get a discount ticket for The Eftelingà ¢Ã¢â‚¬Å¡Ã¢â‚¬ °. -Except for going to the park for amusement, you can also arrange meetings, parties and events there. -A lot of students are living in the neighbourhood of The Efteling, as you can see in the table belowà ¢Ã¢â‚¬Å¡Ã‚ Ãƒ ¢Ã¢â‚¬Å¡Ã¢â€š ¬. So the demographic position of The Efteling is perfect for students, its close to their home, the connections by train and bus are also well regulated and during the week, this public transport may be for free. The weaknesses -Compared to other amusement parks, there are only a few shops and stalls settled in The Efteling. Customers do not get tempted to buy merchandise from The Efteling because they just dont see it and dont get the opportunity to buy it. There are not too many distribution points of these products. However, when customers do want to buy something in the few shops that are available, the shop is totally stuffed with other customers. -The queue to get in the rides is relatively long. Visitors will have to wait a very long time before they can actually get in one. Because most people are visiting The Efteling for just one day, it is very infuriating because they cannot visit many rides in this way. -When The Efteling builds new attractions, there is in almost every case a delay. Visitors will come especially for that new attraction, but it is not finished yet. And there are also a lot of attractions that break down more often than others do. When this is a popular ride, this is bad for the reputation of the park. -There is more traffic than ever coming from and going to The Efteling. Although the parking area is very big, it is not working well enough to handle all the cars coming out of their places when the park closes down. Everyone wants to leave at the same time; the exits of the parking lot cannot handle this, which results in very long traffic jams. -The Efteling gets more expensive every year. Of course it is reasonable that The Efteling has to maintain their earnings to finance new projects, but in these times when we are also dealing with the recession, it may be a weakness to use such a price strategy. Visitors, who have been there once, will come back probably because they know that its worth it, but visitors who havent been there will be shocked by the high entrance price. -The prices are too high for students, for the same price; they can get a lot of beers in the city centre of Tilburg or another city in the neighbourhood or do something else, like shopping or spent that money on their room. The opportunities -Get flexible entrance prices; The Efteling has experienced with the amount of visitors so they can estimate this for future periods. When there is a quiet day, lower the prices of the tickets so that the park will be cosy but not packed, when it is usually quiet. When it is going to be a busy day, raise your entrance price so that people will get spread over the weekend and weekdays. This solves the problem of long queues and a bit of the large traffic jams. Also people who want to go to The Efteling for a lower price get that opportunity now. -Get more attractive shops and stalls in the park, so that people will buy more during their stay. Although there is a recession, people always want to have a souvenir. These extra sales may be a stimulus, i.e. way of financing lower entrance prices. -The disposable income of seniors has risen the past few years and the number of elderly people has risen tooà ¢Ã¢â‚¬Å¡Ã‚ Ãƒ ¢Ã¢â‚¬Å¡Ã¢â€š ¬. An opportunity for The Efteling is to focus their attention on this group by for example organizing special days for them to fresh up their memory. -Students are also a very large group at this moment. But The Efteling focuses most of the attention to kids and grandparents because they want to attract whole families. But this does not include the students who maybe want to go with a group of friends. It could be wise to get special student discounts because the average student doesnt have enough money to pay the entrance price. Also a lot of students dont have lectures during some weekdays. When you can attract them to come at these days, the park will be filled more and the cost of the discount will be incalculable. Also there are just a few attractive attractions for youngsters. They need to have some more rough roller coasters to remain positive. There are a lot of students in the neighbourhood of Tilburg, so The Efteling has a lot new potential visitors which it can attract by lowering the prices and build more new thrill rides. The threats -Most young kids prefer rough roller coasters to Dancing Shoes in het Sprookjesbos. Only very young kids will be attracted to this kind of attractions. -Besides, more and more people are getting older and there are not enough kids to fill this gap. -The recession is a big threat because parents watch their money more carefully than they did before. -Students also have other opportunities to go to, like other parks or for example a festival or museum. The Efteling really has to improve and change some attractions and its brand image for students, otherwise; students will prefer to go to something closer to their home village or students house. When students live in the north of the Netherlands, they will rather go to (for example) Walibi World because it is closer and there are more thrill rides. Strategic Options and Choices: Mission On the companys homepage the statement is put forward: The Efteling theme park is a custodian of the fairy tale (www.efteling.com). This statement is crucial for every staff member of the amusement park, as it should be communicated to every single visitor of the park. It contains more than it seems like on the first sight. Against the modern process of making everything faster and less lasting, the Efteling is trying to do the opposite. Reminding itself of traditional values it invites the visitor to enter a complete distinct world which he will have never seen before. Preserving cultural heritage could be the most important role for the theme park. Next to this, the protection of the environment is a second crucial mission of the Efteling. As an international leader in the tourism and recreation sector, the theme park acknowledged that following this statement provides the most secure formula for its success since its founding in 1952. Building a widespread reputation of a highly-professional, creative and efficient organization, the Efteling continues to concentrate on being innovative and reacting as quickly as possible to customer needs. In this way the parks pursues its basic goal of entertainment on a very familiar and customer friendly level. Goals and Strategy Product strategy The Efteling is clearly a product leader, there is no other theme park that can compete with the position of The Efteling. The Efteling is a world full of miracles, but it has to watch out that they have to continue to think of new attractions. Although The Efteling has a high position the amusement park has to be still innovative. In the minds of many customers the attraction Villa Volta and Droomvlucht are still the most exciting attractions, despite the fact these two attractions are running for a while now. The Efteling should innovate a lot more and should come up in a higher frequency with new attractions. These new attraction have to fit in the world of miracles that The Efteling represent. The new attractions have to challenge the customer. This will give the customer a higher incentive to visit The Efteling more frequent or to attract new customers. In product strategy creativity and inventiveness is necessary, this are the two concepts where The Efteling stands for. Also to stay traditional is a core concept, but with the right strategy the three concepts are good to combine. Every attraction has a legendary and traditional meaning. It is like the attractions came from the test of time. That is the experience that The Efteling wants to give to its customers and that those experiences stress the differences between The Efteling and other amusement parks. The Efteling is not just a theme park, its an experience. Price strategy The Efteling has different prices because Efteling has a different program in the evening than in daylight and The Efteling is also different in the summer than in the winter. The Efteling has this year the Summer Seven League from 19 July through 5 September when the park is open from 10.00 hours until 21.00 hours. On the Summer Evenings, every Saturday during the Seven League Summer, the park is open until midnight. This difference is shown by the price. The price of a normal ticket for an adult is à ¢Ã¢â‚¬Å¡Ã‚ ¬ 29.00 and during the Summer Seven League the price of the entree ticket is à ¢Ã¢â‚¬Å¡Ã‚ ¬ 31.00. For a senior citizen the price is à ¢Ã¢â‚¬Å¡Ã‚ ¬ 27.00 during a normal period. During the Seven League Summer the price is à ¢Ã¢â‚¬Å¡Ã‚ ¬ 29.00. On the other hand the two-day ticket has for both periods the same price namely à ¢Ã¢â‚¬Å¡Ã‚ ¬ 49.00. The Efteling has also tickets with reduction. For Groups of 20 or more people the ticket price will be à ¢Ã¢â‚¬Å¡Ã‚ ¬ 24.00 for each person. There is one major exception and that is the price for schools. If schools book before 1 April the school will pay à ¢Ã¢â‚¬Å¡Ã‚ ¬ 12.00 per person. If schools book on or later than 1 April than they have to pay à ¢Ã¢â‚¬Å¡Ã‚ ¬ 17.00 for each person. The incentive to lower the prices for groups and schools is to give the pupils and the groups an experience and a service that they want to come back. Even, if they have to pay a higher price. Efteling collaborates several times in a year with the supermarket chain Albert Heijn to give the customers of Albert Heijn a discount on tickets for The Efteling. The customer of Albert Heijn gets a savings card to collect points. The customer collects points through buying an X amount of product. If the card is full the customer gets à ¢Ã¢â‚¬Å¡Ã‚ ¬ 8.00 discount of an Efteling ticket. The Efteling should give a higher discount to students. For example: the current price of a Efteling ticket is à ¢Ã¢â‚¬Å¡Ã‚ ¬29.00. With the discount of Albert Heijn it will be à ¢Ã¢â‚¬Å¡Ã‚ ¬ 21.00. The Efteling should give the students a à ¢Ã¢â‚¬Å¡Ã‚ ¬ 4.00 discount on top of the à ¢Ã¢â‚¬Å¡Ã‚ ¬ 8.00 Albert Heijn. You could ask the question Is Albert Heijn the supermarket where students go for their groceries? Firstly, we acknowledge that Albert Heijn is not one of the cheapest supermarkets, but The Efteling has a high reputation that automatically will be linked to the supermarket. If The Efteli ng collaborates with a cheap supermarket the status of The Efteling could be damaged. The Albert Heijn has also a high status with respect to other supermarkets. So the combination of these two companies works perfectly. Secondly, it is proven through several questionnaires that a lot of students do their groceries at the Albert Heijn because it is the nearest one or because of the bonus-products that the Albert Heijn each week offers. Bonus-products are daily products that Albert Heijn offers with a discount. Market communication The Efteling has several target groups: Groups, families and companies. To communicate with these target groups The Efteling has to know their preferences to give them the service that they need. To communicate with families The Efteling has its own fairytale series. The Efteling has also a radio station where kids can listen to interviews with The Efteling inhabitants, music and fairytales. Efteling also reaches out to other companies; it offers them the opportunity to organize a certain event at The Efteling. For example: a party for all employees of a company. Efteling has a large chamber where they can realize certain events for companies. As mentioned we want to attract students as a new target group. There is a simple explanation for the reason why student do not go to The Efteling: the ticket price. If The Efteling will let the students know that they are getting a certain discount, a lot of students are then willing to go to The Efteling. The Efteling can make this possible through advertisement on universities or through cooperating with the students if the students, like our group, chose The Efteling as the company where they have to do an assignment about. If students go to The Efteling with other students and experience the event, the chance that they will go again with other students will then be higher. Then The Efteling gets a much better kind of advertisement and that is word to mouthà ¢Ã¢â‚¬Å¡Ã‚ . Segmentation Market segments  ´Segmentation offers key benefits over mass marketing; it is useful to differentiate positively over our competition because it increases understanding of our customer groups ´ (Kotler et al, 2009)à ¢Ã¢â‚¬Å¡Ã‹â€ . In this and the next section we define the targets groups mainly by age. The Efteling offers some more adventurous rides, which are aimed at a segment group of visitors aged between 12 and 25. For example the wild water rafting Piraà ±a the steel rollercoaster Python and the high speed Bobbaan, the main focus of the theme park is actually concentrated on young children and people of age over 25. Thus the majority of the rides are designed for these two targets groups, so they satisfy the perceived needs of two age segments. The whole park is built on the basic belief to construct a world, equal to a fairytale. And so are many of the rides of the park. To give some examples: The Fata Morgana in a slow river boats ride through a city taken from the fairytale 1001 nights, there is Magic forest , a haunted castle and a steam locomotive. They are all meant for one of the different age groups we defined. Demographics and Needs of the customers The Efteling is approaching to a wide base of customers. Mainly families of the middle and upper social class are targeted by the marketing efforts of the theme park. In the following, the different segments are mentioned and their needs are discussed. Children of age between 6-12: The needs of this segment is rather simple, children are confronted with advertising, mostly on TV, in which the same characters as in the series of Efteling appear. By presenting the park as a fairy-tale wonderland, the children are urged to experience it themselves. Teenagers, age between 13-19: Although not the main target group at the moment, still are important for the park, because this group represents a strong decision making unit inside the family, when it comes to vacation planning. Most of the members of this cohort are not yet able to effort to go on holidays without their parents. Their need is to have an adventurous stay at the park. They want to experience something extraordinary they can tell their friends about. Young adults 20-25: This segment is not of big interest for the park because it does not represent any major point of attraction for this group. Young parents 26-32: Couples, who have become parents not that long ago, are, in contrast to the preceding segment, of great importance for the park. This segment is typically looking for a good deal to book a short vacation or daytrip. With the relative low price for the park and its services, compared to a conventional holiday (special subscription offerings are provided), the family is buying a whole bunch of activities. In the park all needs, like entertainment for the kids, relaxation for the parents and eating out together, can be easily fulfilled, there are restaurants various attractions that are appropriate, even for small children. Adults 33-40: also strongly affected by the pull factors of the theme park, with very similar attributes of the previous group. Even though they might have older children the offerings of the park still covers those needs. Elderly 60+: In order to meet the needs of this segment, The Efteling park has thought of several convenience factors. The park is equipped with many toilets and resting areas, which allow the elderly to enjoy the park without being stressed. Many authentic, vintage rides appeal to this segment and constitute a nice contrast to faster rides. On top of that, restaurant, which offers high quality food and a relaxed atmosphere complete the offerings for this group. As The Efteling has special subscription discounts for people of age 60+ another pull factor is placed. Targeting  ´An important aspect of targeting is trying to find what target can be reached a competitive manner ´ (Kotler et al, 2009)à ¢Ã¢â‚¬Å¡Ã‹â€ . We will focus on the target group students only. ANP (Algemeen Nederlands Persbureau) predicts the number of University students and high school students in 2012-2013 on 242.000 respectively 399.000à ¢Ã¢â‚¬Å¡Ã‚ Ãƒ ¢Ã¢â‚¬Å¡Ã‚ . Nowadays, students have a lot of leisure time and that is where the Efteling will respond to. This is to achieve a more equal distribution of visitors during a normal week. The weekends are very demanding in the Efteling and by offering discounts to students they can increase their turnover on the other days of the week. Positioning  ´One of the crucial pillars of the marketing strategy is positioning, it means creating awareness in the target market so that the consumer recognizes the distinctive offering and image ´ (Kotler et al, 2009)à ¢Ã¢â‚¬Å¡Ã‹â€ . The goal of positioning is to establish the brand in the minds of consumers in order to maximize the potential benefit to the firm. The Efteling has a strong brand positioning, they try to achieve that consumers recognize the name  ´Efteling ´ and make a link with a high quality park. To achieve these consumer experiences is very important because of worth-of-mouth marketing as concluded in previous sections. When their response is positive, in this way The Efteling knows that they provide the right market offering at an acceptable price. Point-of-difference are attributes or benefits consumers strong associate with a brand, positively evaluate, and believe t