Chapter Two Literature Review - 3209 Words

Chapter Two: Literature Review 2.1 Overview The term brand equity refers to the incremental value added by a brand name to a product (Pappu et al., 2011, cited in Farquhar, 1989). Celebrity Endorsements could be when there were consumer attachments to the popular figure who, which represented the products or services of the brands. Brands are popularised by different marketing techniques that navigate how the brand accumulates loyalty and trust amongst its consumer market (Chaudhuri Holbrook, 2001). Even though a brand has the possibility of branching out and creating product categories to balance its products within the brand, it is unable to perform the same action with a celebrity endorsement with that particular brand (Silvera †¦show more content†¦Accordingly, this section will describe this case in detail. In order to understand the effectiveness and efficiency of a celebrity, so, the importance of the three key features, brands, celebrities. In addition key features will be described for a thoroug h analysis in the further process. 2.2 The Concept of Brand According to Armstrong, 2010, has defined brands are names, symbols, marks or a design that differentiates a product, company or an organization from its competitors, allowing the consumer market to gain the ability of choice. Brands enhance the consumers’ ability to enjoy shopping and also the choice for a certain product feature, where the brand that matches the consumer â€Å"check-list† the most is purchased. However, the strongest and most well-known brands are distinguished by their ability to create a large amount of awareness, frequency, and reach, with a collaboration of effective marketing tactics, which preserves their noticeable brands’ reputation in the competitive markets (Holm, 2006). However, in the field of marketing, there are several methods that can be used for brands to acquire a position in the market and its consumers’ minds. These compromises of advertisement, television commercial, press release, and many more, which have a major role in effecting the consumers’ acceptance of a brand or product and the decision-making process (Darley et al., 2010). Additionally, research found thatShow MoreRelatedChapter Two : Review Of Literature1584 Words   |  7 Pages â€Æ'Chapter Two: Review of Literature Teachers in the United States are facing a new challenge. According to Capps (2007), at the time of the 2000 census, there were 3 million foreign born children in the United States and one fifth of the students in public schools were children of immigrants. This trend is expected to continue and even increase. In 2004, approximately 11% of the student population was identified as English language learners. This is a 60% increase from 1994 (Conger, 2008). ImmigrationRead MoreChapter Two. Literature Review. 2.1 Employee Training And709 Words   |  3 PagesCHAPTER TWO LITERATURE REVIEW 2.1 Employee Training and Development Overview: (Kum, F.D. etc., 2014). indicated that Training and development is a critical process, which seeks to improve the performance of workers in the organization. In order to form competent committees, employees’ relevant expertise and intellectual capacity needs to be improved. Some of the projects executed by ESCON fail at an embryonic stage owing to the fact that tenders are awarded to the lowest priced contractor. MoreoverRead MoreChapter Two: Literature Review. 2.1 Introduction . In This1780 Words   |  8 PagesChapter Two: Literature Review 2.1 Introduction In this chapter, an overview of the state of the art system of an induction motor is carried out. It looks at various induction motor control methodologies utilizing current and voltage control to control the flux and the torque of the dynamic system. Highlight of the current and future challenges of induction motor drives are presented. To do that, a general principle of induction motor drives is discussed first follow by phase controlled of inductionRead MoreThe Importance Of Music For This Group Of Pupils814 Words   |  4 PagesMoreover, it is a naturalistic and qualitative study, which comprises of two sets of data, observation notes and interview questions. The participants were five teachers of students with autism in special primary schools in the area of Bristol, in the UK. Ethical considerations were taken into account before collecting the data by ensuring the confidentiality and anonymity of the participants through a consent form that was granted to the participants, wh ile it was made clear that they could withdrawRead MoreSocial Leadership, Global Management, And Millennial Leadership Essay1167 Words   |  5 PagesChapter Two In this chapter, it will provide an overview of the literature that has been included in this proposed study. The literature used in this chapter was developed and reviewed by various articles, books, magazines, website journals, and peer reviewed articles on management, mentoring, global leadership, global management, and millennial leadership. The gaps in literature within this study were based on literature that was used between 1999 and present. The conceptual framework used in thisRead MoreCritical Analysis of Romanticism1387 Words   |  6 PagesThis literature review will critically analyse a range of arguments and perspectives by literary critics and historians and their views will be pertinent to the study of Romanticism . Due to the scale of research in Romantic literature as a discipline, the main focus in this paper will concentrate primarily on two major paradigms in Romantic literature. These two aspects are referred to as Romantic nature and Romantic sublime. The paper will be organised and divided into two sectionsRead MoreInformation And Communications Technologies ( Ict )1576 Words   |  7 Pages2014). South Africa is experiencing a national ICT skills shortage, similar to the international ICT skills shortage currently being experienced. Various issues contribute to this problem. The ICT skills shortages have been predicted over the past two decades and the ICT sector is experiencing a global ICT skills shortage (Gupta Suma, 2015; Calitz, Greyling , Margaret , 2014; Manpower Group South Africa , 2014). It is estimated that South Africa needs 30 000 to 70 000 skilled IT workers and thisRead MoreApplication Of Information And Communication Technology1677 Words   |  7 Pagesinvestigate through literature review, the recent development in the implementation of ICTs in Nigeria’s secondary schools. ïÆ'Ëœ Through existing literatures, the policies on ICTs by Nigerian government concerning education in the country will be examined. ïÆ'Ëœ To compare and contrast developed country’s educational sector using ICT to that of Nigeria’s educational sector (the importance of using ICTs in education) through existing literature review. ïÆ'Ëœ To investigate based on literature reviews, the barriersRead More1Chapter 1 - Introduction. . 1.1Introduction. Recent Research1004 Words   |  5 Pages1 Chapter 1 - Introduction 1.1 Introduction Recent research has established that customers can form emotional attachments to brands (Park et al, 2010), with fundamental properties and behavioural effects that are similar to their attachments to other people (Fournier, 1998). Albralt and Kleyn, (2011) confirms that the development of a strong brand identity leads to strong emotional attachment, whilst Thomson et al. (2005, p.78) suggests that a consumer’s emotional attachment is underpinnedRead MoreMethodology And Methods Of Public Open Space Management1511 Words   |  7 PagesChapter2: Methodology and Methods 2.1 Introduction This chapter provides an overview of the methods used in the research. Literature review is the fundamental method for the research. Through a review on previous literature, the context of public open space management and different dimensions of place-keeping will be established as essential evidence on the data analysis and recommendation part of the following chapter. In addition, this research follows a case study approach as the main

Essay on Cry the Beloved Country - 595 Words

Cry the Beloved Country â€Å"Cry for the broken tribe, for the law and the custom is gone. Cry, the beloved country, these things are not yet at an end (Paton, 105).† In Cry, the Beloved Country, it is 1946 and the land reserved for blacks in Ndotsheni, a part of South Africa, is drying up. In the novel written by Alan Paton, young men and women begin to leave Ndotsheni for the new city Johannesburg. One of those gone is John Kumalo, a businessman in Johannesburg and younger brother of Stephen Kumalo, a reverend in Ndotsheni. Stephen and John Kumalo differ in their regards for family, religion, and corruption. Stephen has a brother, sister, and son that left him years ago, none of which writes to him. Yet, he still misses them†¦show more content†¦He tells Stephen that it cannot be proven that his son was there with Absalom when Absalom killed Jarvis. John only rescues his son but leaves his nephew to hang dry. When Stephen confronts John after the trial, John becomes enraged and th rows Stephen out. He has no more need for his family, just as years ago. Stephen is the Zulu reverend of St. Marks Church in Ndotsheni. He is proud that he is a pastor. Stephen is a good man and is respectful of others, even to the white man. Though being a reverend does not pay much, it is Stephen’s humbleness and sufferings that make him remain being a reverend. He helps others in their time of need and sufferings. He uses religion to bring his people together. During the time in Johannesburg, he becomes upset at the immoral ways of his loved ones. He speaks out and later repents for forgiveness. When it is time for Absalom’s execution, Stephen goes up to the mountains to pray. Therefore, his faith in God remains strong even after all his trials. While Stephen praises the Church, John openly denounces it. John no longer belongs to the Anglican Church. He criticizes the bishops who complain about the Natives labor laws but does not do anything to change th em. John believes that the time to take action is now. He thinks one cannot wait for God to take charge. As a result, John’s morals sway toward the white man’s ways, in which he condemns. Corruption runsShow MoreRelatedCry, the Beloved Country by Alan Paton838 Words   |  3 Pagesthis problem in Cry, the Beloved Country. Throughout the story, Paton adds specific personalities to his characters to contribute to change. Characters in Cry, the Beloved Country went through hardships that changed them to realize reality and its outcomes. Paton accordingly creates a picture throughout his story to explain the problems in South Africa. There are many contributing factors of Paton’s idea to identify as being important for change to occur in Cry, the Beloved Country. In Paton’s bookRead MoreEssay on Racism Exposed in Cry, the Beloved Country1121 Words   |  5 PagesRacism Exposed in Cry, the Beloved Country      Ã‚  Ã‚   The purpose of Cry, the Beloved Country, is to awaken the population of South Africa to the racism that is slowly disintegrating the society and its people.   Alan Paton designs his work to express his views on the injustices and racial hatred that plague South Africa, in an attempt to bring about change and understanding. The characters that he incorporates within his story, help to establish a sense of the conditionsRead More Cry the Beloved Country Movie versus Film Essay1055 Words   |  5 Pages Cry, the Beloved Country is a moving story of the Zulu pastor Stephen Kumalo and his son Absalom. They live in an Africa torn apart by racial tensions and hate. It is based on a work of love and hope, courage, and endurance, and deals with the dignity of man. The author lived and died (1992) in South Africa and was one of the greatest writers of that country. His other works include Too Late the Phalarope, Ah, but Your Land Is Beautiful, and Tales from a Troubled Land. The book was madeRead MoreFamilies Breaking Apart in Alan Patons Cry: The Beloved Country 754 Words   |  3 PagesIn Cry, the Beloved Country, Alan Paton shows us how two families are breaking apart. The natives are suffering but they are not the only one who are suffering. A white person’s family is also falling apart. Stephen Kumalo is a native from Ndotsheni and he has trouble with his family from the start. John Jarvis is a white person and he is also experiencing trouble with his family. Stephen Kumalo’s family is in a bad condition. His sister, Gertrude, and his son, Absalom, left Ndotsheni a long timeRead MoreTurmoil in South Africa in Cry the Beloved Country by Alan Paton626 Words   |  2 PagesAgitation and turmoil of whites and blacks filled South Africa. A major theme that Alan Paton develops throughout the novel, Cry, the Beloved Country is the importance of acting with kindness. The author promotes the idea that kindness is a part of the solution to the problems in South Africa. Being able to be kind helps people understand one another which can help bring reform and hope to the small community of Ndotcheni. Alan Paton through the novel teaches the idea of love thy brother as yourselfRead MoreCry, The Beloved Country994 Words   |  4 PagesJohn Harrison in Cry, The Beloved Country While a subsidiary character in Alan Paton s Cry, The Beloved Country , John Harrison offers a glimpse into the attitude of the younger generation toward the black population in South Africa, one that seeks change but isn t always willing to exert the necessary effort. Who is John Harrison? People enter our lives all the time. Some become close friends. Others are here one day and gone the next. There are some with whom we rarely speak, but when weRead MoreCry, The Beloved Country1710 Words   |  7 Pages Alan Paton’s Cry, the Beloved Country takes place during the late 1940’s in Southern Africa. Specifically, in High Place, Ndotsheni, and Johannesburg. It takes place during a time of social change. There is racial inequality taking place during the late 1940’s. The novel shows what it was like to be living during this time. Cry, the Beloved Country has an urban and crowded feeling for most of the novel. This novel is written in past-tense, third-person omniscient point of view. Occasionally, theRead MoreCry, The Beloved Country1145 Words   |  5 PagesCry, the Beloved Country as a Quest Novel Human nature compels everyone to quest after things they have lost. In Alan Paton’s Cry, the Beloved Country Stephen Kumalo goes out in search of his family when his tribe is being torn apart by family members leaving and never coming back. He leaves Ndotsheni in search for his sister and his son, prompted by a letter from Reverend Msimangu in Johannesburg. Upon arrival in the great city, Kumalo meets Msimangu who leads him to to Gertrude. Kumalo reconcilesRead MoreCry, the Beloved Country1064 Words   |  5 PagesEssay Question #2 It has been said that the land is itself another character in Patons novel, Cry, the Beloved Country. What role does the landscape play in the novel? What does the valley surrounding Ndotsheni represent? Keep it, guard it, care for it, for it keeps men, guards men, cares for men. Destroy it and man is destroyed (Paton 33). In Cry, the Beloved Country, this bold statement reflects both the beauty of the land of South Africa and the peace and harmony of men. Both of their relationsRead MoreCry, The Beloved Country953 Words   |  4 Pageschanges when a horrific event happens. Take September 11, 2001, for example. America was forever changed on that sunny, fall day. It was only after the fact that America started to implement actions against its enemies. In Alan Paton’s story Cry, The Beloved Country, there are people who are changed after a terrible event happens. James Jarvis, a white farmer living in South Africa, goes through a transformation in his life after his son is killed by a black man. After his son is killed, instead of being

I love u Essay Example For Students

I love u Essay Alexander Hamilton was a great man that will be remembered for being a great major general of the armed forces of the United States of America. As well as the secretary of the treasury. In 1769, at twelve years old he had a job as a clerk in a general store and Alexander dreaded spending the rest of his life there. He wanted something more for his future. He wished for a war to occur. He wanted to prove himself to be more worthy then a clerk. To his thinking, only some brilliant and heroic act on the battle field would give me a chance to achieve his hopes. He seemed to be doomed to a life of clerking. For one thing, he was at the bottom of a social ladder. His parents, who never married, separated when Hamilton was nine, and his mother was forced to support her two sons by running a grocery from one of the rooms in their tiny home. When she died two years later, the boys were all alone. There was not even a cousin who could afford to take them in. Hamilton’s future was also l imited by lack of education. Fortunately though, he had one great gift that could overcome all his disadvantages that was his genius. He got involved with a well to do merchant named Nicolas Cruger and earned his room and board as he learned the grocery business. He also learned how to bargain, how to figure foreign exchange rates, and how to evade the hundred of customs regulations. He also put his spare time to good use. When not at his desk, he wrote sentimental love poems and political essays. Many of these were published in the island newspaper. Hamilton published one of his letters, that captured a description of a storm that he witnessed. The editor of the newspaper Royal-Danish-American Gazette was impressed and not long after that, Hamilton found himself going to North America to attend college. Hamilton’s island education was not enough to earn him a place at an American college. He needed at least a year to study before he new enough Latin, Greek, and mathematics to enter Harvard, Yale, or the college of New Jersey at Princeton. Getting that extra education proved no problem for him. He had arrived in New York with letters of introduction to prominent citizens from Cruger. These people in turn introduced Hamilton to their friends and associates. One of these new acquaintances enrolled Hamilton in Dr. Barber’s Academy in Elizabethtown, New Jersey. Hamilton worked hard at his studies. He often stayed up past midnight doing his homework by candlelight. In 1773, after less then a year of study, he was ready for college. So Hamilton packed up his books and clothes and ferried back across the Hudson to King’s college. Hamilton intended to become a doctor and worked even harder then he had at Dr. Barber’s school. He found other interests at King’s as well. The college library was the largest Hamilton has ever seen, and soon he was reading his way through it. Stories about great emperors and their wars thrilled him, but he was most fascinated by books about politics and economics. Besides the classic works on those subjects, Hamilton also loved to read copies of debates in both the British parliament and the colonial assemblies. He even founded a debating society to discuss the issue he had read about. By the start of his second year at King’s college, politics and debate had become a far more important part of Hamilton’s life then a medicine or mathematics. The North American colonies were becoming very angry about the way the British Parliament kept making up new taxes for them to pay. By law, Englishmen could only be taxed by a legislature of their elected representatives, yet the Parliament taxing the colonies had no American members. Up and down the east coast, patriots claimed it was time for the colonies to rule themselves. Hamilton, a British citizen by birth, had been brought up to be loyal to the King and the Parliament. But the influence of his new American friends and the reading he had done converted him to the patriot cause. If Britain could brake her own laws, argued Hamilton, then Americans had no reason to obey them. Hamilton published his opinions in New York newspaper in 1774. That summer he aired his views in person at a huge rally in New York City ’s Hall. Despite his strong feelings, Hamilton could not tolerate mobs, he was very loyal to his friends no matter what their politics. One main night in 1775, a group of King’s college students rioted on campus. Hamilton was afraid of what they would do to his friend if they caught him. He forced his way through the crowd and climbed the stoop in front of the President’s house. Sternly, he told his classmates that their behavior was disgraced the very freedom they claimed to serve. A noble cause ,he reminded them deserved noble actions. .uea367044c723d2101bfb155422156589 , .uea367044c723d2101bfb155422156589 .postImageUrl , .uea367044c723d2101bfb155422156589 .centered-text-area { min-height: 80px; position: relative; } .uea367044c723d2101bfb155422156589 , .uea367044c723d2101bfb155422156589:hover , .uea367044c723d2101bfb155422156589:visited , .uea367044c723d2101bfb155422156589:active { border:0!important; } .uea367044c723d2101bfb155422156589 .clearfix:after { content: ""; display: table; clear: both; } .uea367044c723d2101bfb155422156589 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uea367044c723d2101bfb155422156589:active , .uea367044c723d2101bfb155422156589:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uea367044c723d2101bfb155422156589 .centered-text-area { width: 100%; position: relative ; } .uea367044c723d2101bfb155422156589 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uea367044c723d2101bfb155422156589 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uea367044c723d2101bfb155422156589 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uea367044c723d2101bfb155422156589:hover .ctaButton { background-color: #34495E!important; } .uea367044c723d2101bfb155422156589 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uea367044c723d2101bfb155422156589 .uea367044c723d2101bfb155422156589-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uea367044c723d2101bfb155422156589:after { content: ""; display: block; clear: both; } READ: Motor Parts Corporation EssayHamilton did more than make speeches and write pamphlets for the colonies cause. He also joined a militia company. Every school day in 1774-1775 he and his debating society friends turned out to practice their marching in the local churchyard. Hamilton’s unit cold themselves â€Å"The hearts of oak.† They wore short green jackets and leather caps which bore the patriotic words â€Å"Freedom or Death.† By May 1775, the American war for Independence had begun. The war Hamilton had wished for when he was twelve was there for him at eighteen, and he embraced it eagerly. As a boy he had wanted to fight only to improve his luck in life. As a young man, however, Hamilton had more then a personal glory on his mind. He now wanted to free America from the tyranny of the British government. Hamilton’s war began in New York in August 1775 when the heart’s of oak captured the British cannon from the fort on Manhattan’s southern tip and brought them to the American camp farther north. Despite the cover of silence and darkness, the British new what happened. They were not about to let a group of young rebels steal their guns. From a warship in the harbor they bombed the Americans. The panic and confusion of his fellow New Yorker’s did not stop Hamilton. He calmly pulled his gun to American ground, and then returned to the fort to get another. Soon after thiBibliography:Book on Library

Welfare Description Essays - Federal Assistance In The United States

Welfare Description Welfare is a government program that provides money, medical care, food, housing, and other things that people need in order to survive. People who can receive help from these welfare programs are children, elders, disabled, and others who cannot support their families on their current income. Another name for welfare is public assistance. There are many organizations that supply this public assistance. Such as Salvation Army and other groups. Public assistance benefits help many people who live below the poverty line, an income level is established for families. If your income is below this you would be eligible to receive this help. Welfare in the United States Federal and state governments in the Unites States serve the poor people through about 60 public assistance programs. Most people receive help through one of the four major programs. These programs are Medicaid, Aid to families with dependant Children, Social Security, or Supplemental Security, or the food stamps program. I will discuss the four programs individually. Medicaid provides free medical care to the poor people. Funds vary from state to state. In some situations, people who may be able to pay daily needs, but can't afford large medical bills may also be able to receive Medicaid. Some services paid for are bills such as doctor's visits and nursing home care. Most Medicaid funding comes from the federal government. The rest is supplied by the state. Each state runs their own Medicaid program. A.F.D.C. provides cash benefits to dependent children and the parents or the guardians taking care of them. Most families that qualify for A.F.D.C. have just one parent in the home. About 80 percent of these families are headed by a woman. A.F.D.C. also pays benefits to two-parent families if both parents are unemployed. Most A.F.D.C. funding comes from the federal government. The states provide the rest of the money and administer the program. The sizes of families' payment vary from state to state. Next is Social Security Income. This provides financial Aid to people in need who are at least 65 years old, blind, or disabled. The federal government finances and administers social security income programs in most states, though some states supply the federal payment and are able to run their own programs. Finally, the Food Stamp Program helps low-income households buy more and better food than they could otherwise afford. Each participating household receives a certain number of coupons called food stamps. The stamps are issued by the federal government. The number of stamps a household receives varies with the family's size, income, and expenses. Cooperating grocery stores accept the stamps like money for food purchases only. There are other programs such as energy assistance and public housing. Energy assistance, which is federally financed but administered by the states, helps people pay fuel bills. Public housing provides low cost rental apartments in government owned buildings. State and local governments fund and administer their own general assistance programs. These programs provide financial aid for needy people who do not qualify for other types of welfare. People waiting to receive assistance from other programs also may get temporary emergency aid from general assistance. Back in the early days, welfare resembled the English system. Social governments were responsible for helping the poor. But the colonies and later the states, sometimes helped the local government provide aid. The first federal welfare program, began after the Revolutionary War, they provided pensions to war veterans. During the Civil War these pensions were expanded to cover soldiers' widows and orphans. In the early 1900's, primary responsibility for providing welfare benefits shifted from local to state governments. During these years, states enacted programs to aid dependent children and the elderly. The criticisms of welfare ranges over a number of social and economic issues. Some people criticize welfare programs for not providing high enough benefits to eliminate poverty. Spending on welfare would have to increase greatly to eliminate poverty, and many people believe the cost is already too high. Many critics of the welfare system charge that providing a steady income to needy people encourages idleness. Actually, most welfare benefits go to elderly, blind, and disabled people and mothers with young children. But welfare does discourage some recipients from working harder by reducing benefits if their income increases. Many